About Face Makeup
Face makeup products are those substances or products used to enhance the appearance of the face. These products are designed for applying to the face. They are generally mixtures of chemical compounds and some of them are being derived from natural sources (such as coconut oil) or artificial ways. Common face make-up items includes lipstick, mascara, eye shadow, foundation, blush, and contour etc. Further, with the introduction of new and innovative facial makeup products that are suitable for modern lifestyle women and rising the demand for contouring make-up products are driving the face makeup products market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 4.7% |
The market is seeing moderate market players, by seeing huge growth in this market the key leading vendors are highly focusing towards the production technologies, efficiency enhancement and product life. There is various growth opportunity in this market which is captured by leading players via tracking the ongoing process enhancement and huge invest in market growth strategies. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Face Makeup market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
L'Oreal (France), P & G (United States), Estee Lauder (United States), Shiseido (Japan), Unilever (United Kingdom), LVMH (France), Chanel (France), PPG (United States), Amore (South Korea), Evian (France), Chantecaille (France), LA COLLINE (Canada) and AVON (United Kingdom) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Face Makeup market by Type (Blush, Bronzer, Concealer, Foundation, Face powder and Others), Application (Online, Shop & Supermarket and Exclusive Shop) and Region.
On the basis of geography, the market of Face Makeup has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution channel, the sub-segment i.e. Online will boost the Face Makeup market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Trend of Taking Pictures of Self Using Smartphones and Rising Preference of Organic and Natural Based Face Makeup Products
Market Growth Drivers:
Influence of Social Media on Consumers using Face Makeup Products, Changing Lifestyle of Consumers coupled with Increasing Disposable Income and Increasing Consciousness for Physical Appearance among Users
Challenges:
Risk of Exposure to Toxic Chemicals Released from Face Makeup Products
Restraints:
Chemical Compound used in Face makeup products may cause Irritation, Allergies, and Acne
Opportunities:
Growing e-Commerce Industry and Increasing Penetration of Social Media and Increasing Preference of Halal based Face Makeup Products
Market Leaders and their expansionary development strategies
On January 18, 2024, beauty giants L'Oréal and Coty Inc. are reportedly in preliminary discussions regarding a potential merger. This could be a major shakeup in the cosmetics industry, creating a powerhouse with combined brands like Maybelline, NYX, L'Oréal Paris, and CoverGirl.
On January 13, 2024, Rihanna's Fenty Beauty brand launched the "Skin Fetish" collection, featuring a range of skin-loving products like primers, highlighters, and blushes. The line focuses on a dewy, natural finish and celebrates all skin tones.
Key Target Audience
Face makeup Product Manufacturers, Potential Investors, Downstream Vendors, Marketing firms, Government and Regulatory Bodies, Traders, Distributors and Suppliers and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.