Industry Background:
Sports & energy drinks are majorly consumed by athletes for hydration. Sports drinks provide a proper balance of carbohydrates, electrolytes and other vitamins to the body. They are consumed to increase performance and endurance. Energy drinks are consumed to improve mental concentration, memory improvement and to reduce fatigue. The sports and energy drinks are marketed at various platforms such as extreme sports events, rock concerts, and motor sport races to enhance their customer base. Increased campaigns, sports and energy drinks are no longer niche products but have now been transitioned to one of the fastest-growing product globally.
According to AMA, the market for Sports Drinks is expected to register a CAGR of 4.5% during the forecast period to 2026. This growth is primarily driven by Increasing Awareness of Sports and Energy Drinks and Growing athlete community and an increasing number of sportspersons in developing countries.
Globally, a noticeable market trend is evident Increased Campaigns by key Players to Promote Energy Drinks for Tapping Customers Other Than Athletes
. The Beverages sector in the North America region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Pepsico (United States), Coca Cola Company (United States), AJE Group (Peru), Bodyarmor (United States), Abbott Nutrition Co. (United States), Arizona Beverage Company (United States) and Britivic Plc (United Kingdom) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Market Drivers
- Increasing Awareness of Sports and Energy Drinks
- Growing athlete community and an increasing number of sportspersons in developing countries
Market Trend
- Increased Campaigns by key Players to Promote Energy Drinks for Tapping Customers Other Than Athletes
- Young People are Inclining towards Sports & Energy Drinks
Restraints
- Health Risks Associated with the Consumption of Sports & Energy Drinks Prevents People from Consuming Such Drink
Opportunities
Rising Demand due to Innovative Products with a Wide Range of Flavors
Challenges
Stringent Regulatory Frameworks Related to the Sale of Sports and Energy Drinks
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Sports Drinks Study Sheds Light on
The Sports Drinks Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Sports Drinks industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Sports Drinks industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.