Industry Background:
Craft soda is manufactured in smaller batches with more natural ingredients. It is authentic, has higher quality, offers a differentiated experience, at a premium price. It generally includes traditional flavors such as ginger ale, root beer, sarsaparilla or cream soda, and orange. The rise in demand for clean label products and rapid shift in consumer preferences is the key driver for the growth of the market.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Key Companies Profiled | Tuxen Brewing Co. (Denmark), Five Star Soda (United States), Batch Craft Soda (United States), Brooklyn Organics (United States), Blue Sky (United States), Dry Soda Co. (United States), Excel Bottling (United States), Bai brands. (United States), Jones Soda Co. (United States) and Wild Poppy Company (United States) |
According to AMA, the market for Craft Soda is expected to register a CAGR of 4.1% during the forecast period to 2027. This growth is primarily driven by Rising Awareness about Unhealthy Ingredients in Soft Drinks and High Demand due to Organic Source.
Globally, a noticeable market trend is evident Upsurging Demand due To Clean Labels
The Beverages sector in the North America region has been increasing at a sustainable rate, and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Tuxen Brewing Co. (Denmark), Five Star Soda (United States), Batch Craft Soda (United States), Brooklyn Organics (United States), Blue Sky (United States), Dry Soda Co. (United States), Excel Bottling (United States), Bai brands. (United States), Jones Soda Co. (United States) and Wild Poppy Company (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. The global craft soda market is fragmented in nature as more players have started manufacturing craft soda due to the increasing trend of healthy and flavored drinks. Moreover, they are adopting strategies such as product innovation such as different flavors, and eco-friendly packaging options, mergers,s, and acquisitions, etc. to compete in the market.
Key Developments in the Market:
On 20th August 2018, PepsiCo Inc. has acquired the fizzy-drinks dispenser SodaStream International Ltd. The deal was established for 3.2 billion dollars.
In February 2018, Coca-Cola launched two new flavours of craft soda which are Georgia peach and California raspberry. The fresh flavours are sold individually or nationwide as 4-pack of 12-ounce glass bottles. With this launch coco-cola expanded its soft drink product portfolio
Regulatory Insights:
Drinks products are subjected to provide labeling which must include nutritional value. As per the FDA (Food and Drug Administration) guidelines mentioned in section 403(a) (1) of the FD&C Act (21 U.S.C. 343(a)(1), a food or beverage is misbranded if its labeling is false or misleading. Additionally, Beverages and liquid dietary supplements may bear health claims, which characterize the relationship between a substance (food or food component) and a disease or health-related condition.
Influencing Trend:
Upsurging Demand due To Clean Labels and Adoption of Different Flavors
Market Growth Drivers:
Rising Awareness about Unhealthy Ingredients in Soft Drinks and High Demand due to Organic Source
Challenges:
Strict Government Regulations for Artificial Ingredients and Labeling & Packaging
Restraints:
Increasing Competition in Beverages Manufactures
Opportunities:
New Product Launch to Capture the Untapped Market
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Craft Soda Market
- Analysis about New Entrants in Craft Soda Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Craft Soda Study Sheds Light on
The Craft Soda Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Craft Soda industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Craft Soda industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.