About Malt Whisky
Whiskey is a type of distilled alcohol. It is made from fermented grain mash. There are various raw materials used to make whiskey such as malt, wheat, rye, corn, blended and others. Malt Whiskey refers to a type of alcoholic beverage made from a fermented mash consisting primarily of malted barley. It can be made from other malted grains besides barley, those versions are not called malt whisky without specifying the grain, such as rye malt whisky or buckwheat malt whisky.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia-Pacific |
Unit | Value (USD Million) |
Malt Whisky is a fragmented market due to the presence of several regional and international players. The players are focusing on planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Analyst at AMA Research estimates that United Kingdom Vendors will contribute the maximum growth to Global Malt Whisky market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Speyburn (United Kingdom), The Balvenie (United Kingdom), Old Pulteney (United Kingdom), The Macallan (United Kingdom), Cragganmore (United Kingdom), Laphroaig (United Kingdom), Lagavulin (United Kingdom), Balblair (United Kingdom) and Royal Lochnagar (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Highland Park (United States), Glenmorangie (Scotland), Jura (Switzerland), Bowmore (United Kingdom), Aberlour Whisky (Scotland), Royal Brackla (Scotland) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Malt Whisky market by Type (Single malt whisky, Blended malt whisky and Blended grain whisky), Application (Bars & Resturant, Liquor Stores, Supermarkets, Mini Markets and Online Stores) and Region.
On the basis of geography, the market of Malt Whisky has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. If we see Market by Distribution Channel, the sub-segment i.e. Off-trade will boost the Malt Whisky market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by By Price, the sub-segment i.e. Low-range will boost the Malt Whisky market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by By Age, the sub-segment i.e. Young malt whisky will boost the Malt Whisky market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rapid Urbanisation and Changing lifestyle
Market Growth Drivers:
Increasing Popularity for Whisky Malt in Emerging Countries and Up Surging Demand Due to Affordable Price
Challenges:
Stringent Regulations on the Use of Alcohol in Food & Beverages
Restraints:
Availability of Alternative Such as Wine and Beer and Awareness About the Harmful Effect of Whiskey
Opportunities:
Rising Dependency towards Innovative Malt Whiskey Product and High Disposable Income.
Market Leaders and their expansionary development strategies
In September 2023, The Macallan and Vasyma announced that the world’s most valuable single malt Scotch Whisky has completed the acquisition of the Vasyma cooperage business based in Jerez, Spain. Vasyma has supplied oak casks to The Macallan and Edrington for more than 30 years. These Vasyma crafted casks are seasoned with the finest quality Sherry in Jerez before they are transported to The Macallan Estate in Speyside, Scotland, to be filled with The Macallan spirit and start the long maturation process.
In September 2021, The Balvenie, single malt Scotch whisky and Questlove announced Quest for Craft. The Balvenie, has been perfecting the craft of whisky making for nearly 130 years and, throughout that period, has remained fascinated by the creative processes, often-obsessive human attributes and deep intrinsic values that elevate something from great to exceptional.
Key Target Audience
Malt Whiskey Manufactures, Malt Whiskey Retailors/ Distributors, Industry Association, Potential Investors, Private Research Institutes, Government Research Institutes and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.