About Whiskey
Whisky or whiskey is a type of distilled alcoholic beverage made from fermented grain mash. Maintaining healthy levels can help prevent heart disease and stroke. Whiskey can temporarily widen your blood vessels. In small amounts, this can help clear mucus congestion in your sinuses and chest, which lets your body better deal with sickness and infection. Irish whiskey is the fastest-growing spirit category globally. The growing popularity of premium brands will drive market development and Raising consumer awareness of company ownership is the driver of market grow.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
CAGR | 5.1% |
Global Whiskey Market is a fragmented market due to the presence of a large number of established competitors. The key players are highly focused on developing and innovating new strategies to maintain their market position and customer base. The companies are also planning strategic activities like partnerships, collaboration, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Whiskey market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Diageo (United Kingdom), Chivas Brothers (United Kingdom), William Grant & Sons (United Kingdom), Bacardi (Bermuda), La Martiniquaise (France), The Edrington Group (United Kingdom), Belvédère (United States), Beam Suntory (United States), Whyte & Mackay (United Kingdom) and Inver House (Thai Beverage) (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are LVMH (France), Distell (South Africa) and Campari (Italy).
Segmentation Overview
AMA Research has segmented the market of Global Whiskey market by Type (Irish whiskey, Scotch whisky, Bourbon whiskey, Japanese whisky, Tennessee and Canadian Whisky) and Region.
On the basis of geography, the market of Whiskey has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. On Trade will boost the Whiskey market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Grain Type, the sub-segment i.e. Malt whisky will boost the Whiskey market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Quality Type, the sub-segment i.e. Premium will boost the Whiskey market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The Market Is Increasing Demand For New Product and Raise Consumer Awareness Of Company Ownership
Market Growth Drivers:
The growing popularity of premium brands in whiskey will drive market development. and Increasing whiskey consumption young population
Challenges:
Increasing competition from other alcoholic beverages., Strick rules and regulation for government and High Taxation
Market Leaders and their expansionary development strategies
In November 2022, Diageo has acquired Balcones Distilling (‘Balcones’), a Texas craft distiller and one of the leading producers of American Single Malt Whisky in the United States. Balcones embraces Texas atmosphere and created different flavors, high quality whiskies with original ingredients, including Texas-grown malted barley and roasted blue corn. this acquisition helped Diageo to became fast-growing whiskey brand and expand its presence in the Whisky market
In July 2021, Beam Suntory and the Boston Beer Company Partner to Expand Iconic Brands Across the Fastest-Growing beverage alcohol segments. Through this partnership, Beam Suntory is a world leader in premium spirits and Boston Beer is a pioneer in craft beer, initially plans to launch products that bring the Sauza tequila brand further into ready-to-drink beverages (RTDs), and Truly Hard Seltzer into bottled spirits.
Key Target Audience
Whiskey Manufactures, Whiskey Retailors/ Distributors, Industry Association, Potential Investors, Private Research Institutes, Government Research Institutes and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.