Industry Background:
Tonic water (Indian tonic water) is a carbonated drink which contains quinine as a major ingredient. Tonic water has been originally used as a prophylactic against malaria, now has a meaningfully lower quinine content. It is consumed for its unique bitter flavor. It is frequently used in mixed drinks, mainly in gin & vodka-based alcoholic drinks. It is often consumed with regular content or combined with alcohol or fruit juice. Traditional tonic water comprises added sugar, while diet tonic water contains artificial sweeteners. Diet tonic water holds very less calories. It can be consumed as a mixer with alcoholic drinks or for the crisp flavour and bubbles. The main benefit is to offer rehydration from drinking water. Various types of tonic water is available in the market including regular tonic water, diet tonic water, herb/essential oil-infused tonic water, as well as flavored tonic water and others. Growing inclination towards direct consumption of tonic water and increasing disposable income of people with industrialization & economic growth are the driving factors for the growth of global tonic water market.
According to AMA Research, the market for Tonic Water is expected to register a CAGR of 7.3% during the forecast period to 2028. This growth is primarily driven by Growing inclination towards direct consumption of tonic water
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Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2022-2028 |
Volume Unit | Ltr Unit |
Value Unit | USD (Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Beverages sector in the North America region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Fever Tree (United Kingdom), Dr Pepper Snapple Group (United States), PepsiCo, Inc. (United States) (SodaStream International Ltd.), Fentimans (United Kingdom), The Coca-Cola Company (United States), White Rock Beverages Inc. (United States), Diageo plc (United Kingdom), Monster Beverage Corporation (United States), Bermondsey Tonic Water (United Kingdom) and Bradleys Tonic Co. (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Regulatory Insights:
The United States Food and Drug Administration (FDA) have approved the quinine content in tonic water up to 83 parts per million in carbonated beverages. The Food and Drug Administration also state that manufacturers must place quinine on the label for consumers to easily see. Still, it is often recommended as a relief for leg cramps but medical research suggests some care is required in monitoring doses. Owing to quinine's risks, the FDA cautions consumers against the use of "off-label" quinine drugs to treat leg cramps.
Influencing Trend:
The growing consumption of gin around the globe
Market Growth Drivers:
Growing inclination towards direct consumption of tonic water, Increasing disposable income of people with industrialization & economic growth and Rising popularity of social media & the internet boosting the demand for tonic water
Restraints:
Low awareness of tonic water
Opportunities:
Growing Opportunities in Emerging Markets and Increasing product launches by key players in the market
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Data Sources of Tonic Water Market Study
Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Tonic Water Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.
The primary interviews and data collected as per the below protocols:
By Designation: C-Level, D-Level, Others
By Company Type: Tier 1, Tier 2, Tier 3
Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Tonic Water players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Tonic Water Study Sheds Light on
The Tonic Water Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Tonic Water industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Tonic Water industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.