About Draft Beer
Draft beer is also known as draught beer which is served from cask or keg. It is also known as keg beer as it is served from pasteurized keg. It is stored in a low temperature and consumed within three days. Before storing it into the keg, it is cooled from 3 to 8°C by a flash or a remote coolers. The change in lifestyle of individuals and increase in per capita income in developing economies. Hence, this is leading to the increasing consumption of beer and is fuelling the market growth.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Draft Beer is highly competitive, with several key players dominating the industry. The market players are focused on developing a variety of features and benefits to meet the needs. Thus, constantly introducing new innovation in processing to meet the changing needs and preferences of consumers. The companies are also planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Draft Beer market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
United Breweries Group (India), The Molson Coors Brewing Company (United States), Anheuser-Busch InBev (Belgium), The Boston Beer Company (United States), New Belgium Brewing Company (United States), China Resources Snow Breweries (China), Heineken (Netherlands), Carlsberg (Denmark) and Molson Coors Brewing (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Asahi (Japan), CR Beer (China), Kirin (Japan) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Draft Beer market by and Region.
On the basis of geography, the market of Draft Beer has been segmented into South America (Brazil, Argentina), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia), Europe (Germany, France, Italy, Netherlands, Namibia, Austria, Poland, Ireland), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End users, the sub-segment i.e. Male will boost the Draft Beer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Storage, the sub-segment i.e. Cask will boost the Draft Beer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Age group, the sub-segment i.e. 21 to 30 years old will boost the Draft Beer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Bars will boost the Draft Beer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Change in Consumer Lifestyle
Market Growth Drivers:
Increasing disposable income is growing the consumption of beer. Since, the beer are expensive the consumers with higher income can consume. Also, the increase in income stimulates the buyers to demand more variety in beer. Hence, these factors are fuelling the market.
Challenges:
Availability of Other Type of Beers may hamper the Market
Restraints:
High Prices Associated with Draft Beer may hamper the Market Growth
Opportunities:
Growing Number of Pubs and Bars and Other Distribution Network and Growing Per Capita Income
Market Leaders and their expansionary development strategies
In May 2019, Boston Beer Company has signed an agreement to merge with Dogfish head brewer. This merger will help the company to strengthen the position in United States beer market.
In April 2019, AB InBev has planned to launch 2 non-alcoholic beers in next three months In India.
Key Target Audience
Manufacturers, Raw Material Suppliers, Distributors and Traders, Research Organisations, Government Agencies and Organisations
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.