Market Snapshot:
Digital publishing refers to use of digital technology to digitize print material and distribute it through electronic devices such as such as mobile phones, laptop, and others. With introduction of various digital platforms, digital publishing market has witnessed phenomenal growth. Moreover, growing penetration of mobile applications has taken the digital publishing market by storm owing to easy accessibility of digital content. With 5G technology in the pipeline, digital publishing market is expected to be bolstered and the demand for video content will rise significantly.
Highlights from Digital Publishing Market Study
Attributes | Details |
---|
Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The key Vendors profiled in the report are Alphabet (United States), Amazon (United States), Apple (United States), Comcast (United States) and Netflix (United States). Additionally, other players that are part of this comprehensive study are WONDER IDEA TECHNOLOGY LIMITED (Hong Kong), Kobo Inc (Canada), Yumpu (Switzerland) and MAGLOFT PTE. LTD (Singapore).
Geographic Breakdown and Segment Analysis
The Global Digital Publishing market presents a comprehensive analysis of the Digital Publishing market by product type (Text Content, Video Content and Audio Content), by end-user/application (K-12, Higher Education Segment and Corporate/skill Based Segment), and by geography (North America, South America, Europe, Asia-Pacific and MEA) along with country level break-up. This section of our report presents a realistic picture of the Global Digital Publishing industry. Investors and Vendors can easily understand the inherent opportunities and challenges for their products in geographical region of interest.
For instance, while the holds majority of market share of the Digital Publishing market
Analyst at AMA have segmented the market study of Global Digital Publishing market by Type, Application and Region.
Influencing Trend:
Digitization of Large Number of Paperback Books Edition and Growing Promotion by Social Media About Digital Publishing Platforms
Market Growth Drivers:
Growing Use of Digital Platforms for Educational Purpose and Rapidly Increasing Proliferation of Mobile Applications
Challenges:
Issues Related to Privacy and Cyber-security, Compliance with General Data Protection Regulation (GDPR) Norms and Re-engaging Existing Audience and Increasing Quality Traffic
Restraints:
High Subscription Cost of Digital Platforms and Lack of High Speed Internet Affecting Audio and Video Content Penetration
Opportunities:
Growing Internet Penetration and Its Speed Resulted in Increasing Demand for Video Content and Rise in Number of Professional Content Writer, Bloggers, and Freelancers
Market Developments Activities:
In October 2023, Apple Books and Substack this partnership allows Substack writers to offer subscription content directly within Apple Books, expanding their reach and monetization options.
In October 2023, Amazon Kindle Scribe this e-reader with a 10.2-inch paper-like display and stylus marks a foray into note-taking and annotation, blurring the lines between reading and writing on a digital platform.
The dynamic market, players need to understand their target audience, adapt to changing trends, and leverage their unique strengths. Focusing on quality content, innovative formats, effective marketing, and building strong relationships with readers can be key differentiators.
Analyst Comment
""Despite rapidly increasing internet network services and internet speed, video and audio content publishing would witness moderate growth while text content will continue to be the dominant and expected to occupy close to 60% of total market share during forecast period. However, emergence of 5G technology will significantly affect the market, and video content would witness significant rise.""
Key Target Audience
Digital Publishing Platforms, Content Creators/Bloggers/Writer, Market and Research Firms, Government Agencies and Others