About Health Beverage
Health beverage is referred to as the beverage that claims to be beneficial to health. Various fruits and vegetable juices, probiotic drinks, energy drinks are considered to be health beverages. Moreover, ready to drink beverages with low sugar content such as tea and coffee are also considered to be a beneficial beverage for human health. With the advent of growing health consciousness among the consumers, health beverages are gaining rapid traction in these days.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Health Beverage market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Coca Cola Company (United States), Pepsi Corporation (United States), Nestle (Switzerland), Dr. Pepper Snapple (United States), Britvic (United Kingdom), Organic Valley (United States), The Hain Celestial Group (United States) and Haining Kangerfu Health Beverage Food Co.Ltd. (China) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Health Beverage market by Type (Juices {Fruits, Vegetables, Fruits & Vegetable Blend}, Probiotic Drinks {Dairy Based and Juice Based}, Energy Drinks and Ready to Drink {Coffee, Tea}) and Region.
On the basis of geography, the market of Health Beverage has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Users, the sub-segment i.e. Men will boost the Health Beverage market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. Tetra will boost the Health Beverage market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Energy Drinks Is Becoming More Popular Beverage for Sports and Athletes Category
Market Growth Drivers:
Rising concerns about obesity and other health complications have increased consumer health consciousness, Introduction of New flavours and low-sugar varieties by the Manufacturers and Robust Marketing Activities also booming the Sales of the Health Beverages
Restraints:
An Availability of Local Brands Hampering the Growth of the Market
Opportunities:
The Growing Consumer Base for the Health Beverages across the Developing Countries
Market Leaders and their expansionary development strategies
In August 2021, Health-Ade, a sales leader and pioneer in kombucha beverages, that longstanding partner First Bev has acquired a controlling stake in the company. The deal is also backed by powerhouse investors including Manna Tree, a Vail, Colorado-based investment firm committed to improving human health through nutrition.
Recently, Coca-Cola Plus is the latest brand to join Coca-Cola Japan’s portfolio of Food of Specified Health Use (FOSHU) drinks – a large and growing segment of the Japanese country’s competitive beverage market. The first-ever Coca-Cola approved as FOSHU by the Japanese government will roll out nationwide next month in eye-catching white packaging after more than a decade of research and development.
Key Target Audience
Health Beverage Manufacturers, Health Beverage Raw Material Suppliers, Health Beverage Traders/Distributors, Regulatory & Government Bodies, End Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.