About Mescal
Agaves are known for being ecologically and economically important wild species in the food & beverage sector. It is prominently identified as the key raw material for manufacturing distilled alcoholic beverage called Mescal (Mezcal). Mezcal is a distilled alcoholic spirit manufactured from the agave plant, which is native to Mexico. It has a distinctive and smoky flavor. There are approximately 30 varieties of agave plant from which mezcal can be processed and manufactured. Further,
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 16.2% |
The market is concentrated with few players. Companies are continuously focusing on adopting various techniques like innovative branding and attracting consumers interest by using unique ingredients in their mescal products. This mescal market trend will continue in the coming years as well, in turn, augmenting the market’s growth prospects. Mezcal vendors are collaborating with other companies keeping consumer base as the consumption of tequila and mezcal is maximum among this consumer segment. For instance, In 2018, Diageo plc announced the acquisition of Pierde Almas, a craft mezcal bran. Diageo will continue to develop the mezcal category in Mexico and abroad while maintaining Pierde Almas’ craft production processes. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Mescal market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Destilería Tlacolula (DT) (United States), Ilegal Mezcal S.A. (United States), William Grant & Sons (United Kingdom), El Silencio Holdings (United States), El Tinieblo (United States), Puente-Internacional (United States), Prestige Beverage Group (United States), Pernod Ricard (France) and Pierde Almas (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Bacardi Limited (United States), Lágrimas de Dolores (United States), Fidenco Mezcal (United States), Diageo plc.(United Kingdom) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Mescal market by Type (Mescal Joven, Mescal Reposado and Mescal Anejo), Application (On Trade and Off-Trade) and Region.
On the basis of Type, Mescal Joven are dominating the market in the year 2023On the basis of geography, the market of Mescal has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Offline Sale will boost the Mescal market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Premiumization in the Mescal Industry and Consumer Preferences for Mescal over Tequilla Products Due to Variation of Flavour Used and Agave Used
Market Growth Drivers:
Evolving Preferences of their Customers, Growing Demand for Agave Spirits and The Popularity of Agave Based on Alcoholic Beverages
Challenges:
Distribution Challenges Associated with Mescal and Changing Taste Preferences
Restraints:
High Cost of Mescal Alcoholic Beverage
Opportunities:
The Advent of Online Retailing Sector, Launch of New Innovative Products and Rising Cocktail Culture
Market Leaders and their expansionary development strategies
In 2018, Stoli Group announced the launch of super-premium Se Busca Mezcal which is made with 100% Agave Augustfolia Espadin using a traditional 200-year-old process in Oaxaca, Mexico.
In August 2018, William Grant & Sons, the fiercely independent Scottish family company, whose commitment to making the highest quality spirits has earned the company the prestigious Distiller of the Year award bythe International Wine & Spirit Competition (IWSC) and International Spirits Challenge (ISC) 11 times over the past 12 years, is launching its first from-the-ground-up American whiskey.
Mexico’s Secretariat of the Economy (SE) has fined one of the country’s mezcal regulatory bodies for a number of violations committed since 2017. In a ruling issued on 30 June, the CRM was accused of spreading false and misleading information in relation to a PR campaign that ran with the tagline: ‘If it doesn’t have a CRM hologram, it isn’t mezcal’.The SE stated that the campaign implied that the CRM had the sole right to certify mezcal under the Denomination of Origin (DO) for the spirit.
Key Target Audience
Mescal Manufacturers, Potential Investors, Industry Associations, Government and Regulatory Bodies, Beverage Industry, Marketing Firms, Downstream Vendors and Traders/Distributors/Suppliers
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.