What is Malt Beverages Market?
Malted beverages are basically fermented drinks which include wine coolers, hard soda, hard lemonades, and other flavored alcoholic beverages. It is also known as low alcohol beers. It provides protein, vitamins, and rich in minerals. Changing lifestyle, rise in disposable income, and increasing consumer demand for a premium or super premium product are some of the major factors which affect the growth of the market in the future.
The market study is being classified by Type (Beverage and Food), by Application (Alcoholic beverages and Non-alcoholic beverages) and major geographies with country level break-up.
Anheuser-Busch Companies, LLC (United States), Asahi Breweries Malt Beverages (Japan), Bavaria Brewery Malt Beverages (Netherlands), Ceres Brewery Malt Beverages (Denmark), Fayrouz (United States), Coors Brewing Company Malt Beverages (United States), Moussy (Japan), Guinness Nigeria Malt Beverages (Nigeria), Nestle SA (Switzerland) and Suntory International Corporation. (United States) are some of the key players profiled in the study.
The market is fragmented with numerous players focusing on technique and quality of the product due to which the global malt beverage market can witness an upsurge in the forecast period. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Malt Beverages market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Malt Beverages market by Type, Application and Region.
On the basis of geography, the market of Malt Beverages has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Popularity of the Flavored Beverages among the Consumers
- Increasing Usage of Organic Malt in the making of the Flavored Beverages
- Growing demand for premium alcoholic beverages
Market Trend
- Rising Trend of Alcohol Beverage is increasing the Popularity of Malt Beverage
Restraints
- Strengthening of non-alcoholic beverages market, Due to health concerns
- Issue related to Increasing government regulation and taxes
Opportunities
- Rising Demand from Emerging Economics such as China, India, Brazil, Philippines, among others
- Increase in disposable income of customers
Challenges
- Campaigns against Alcohol Consumption Launched By Various Organizations
- High Cost of Premium and Super Premium Products
In October 2018, the United Breweries Holdings Limited (India) Company has entered into the non-alcoholic beverage segment, which includes malt based non-alcoholic beverage. Hence, it will affect the increase in the product portfolio of the company.
In the Middle East, the government ban alcoholic beverage in various countries such as ran, Iraq, Kuwait, Saudi Arabia, among others. Hence, it is anticipated to hinder the market growth in the future
Key Target Audience
Alcoholic Beverages Manufacturers, Food and Beverage Industry, Government and Regulatory Bodies, Marketing Firms, Industry Associations, Distributors/Traders/Retailers/Suppliers, Potential Investors and Others