About Premium Messaging
Increasing the Usage of Mobile Phones and other communication device will help to boost the global premium messaging market. Premium messaging refers to special programs that need an extra charge and a subscription is billed to your mobile. Additionally, it is a procedure of sending mobile messages such as SMS and MMS from an application to a mobile user. These services have been the standard form of communication since the development of mobile technology. There are various types of premium messaging including A2P SMS, P2A SMS, A2P MMS, and P2A MMS.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
High Growth Market | Asia- Pacific |
Unit | Value (USD Billion) |
CAGR | 5.7% |
Market Giants are also looked as aggregators are focusing hugely on such service offering and going for collaborations and agreements with each other to gain a competitive edge. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Premium Messaging market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Verizon (United States), Twilio, Inc. (United States), AT&T (United States), CLX Communications (Sweden), Dialogue Communications Ltd., Infobip Ltd. (United Kingdom), Mahindra Comviva (India), Tata Communications Ltd. (India), Sybase 365 (United States), OpenMarket (United States) and Aerialink Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are AMD Telecom SA (Greece), Jinny Software Ltd. (Ireland), Symsoft AB (Sweden), Mobicage NV and V3Mobi Communications.
Segmentation Overview
AMA Research has segmented the market of Global Premium Messaging market by Type (Application to Person (A2P) Messaging, Person to Application (P2A) Messaging, Application to Person Multimedia Messaging and Person to Application Multimedia Messaging), Application (BFSI, Transportation, Logistics, Healthcare, Retail and E-Commerce, Media & Entertainment and Others) and Region.
On the basis of geography, the market of Premium Messaging has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2022. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Platform, the sub-segment i.e. Cloud API Messaging Platform will boost the Premium Messaging market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Banking and Financial Institutions will boost the Premium Messaging market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Communication Activities Undertaken By Business and Enterprises, Surging Adoption of A2P (Two-Factor Authentication) and Rising Subscription Base of Mobile Services
Market Growth Drivers:
Emphasis on Improving Customer Interaction and Wide Utilization of Communication Devices, The Usability of Text Messages across All Platforms along with their User-Friendliness and High Demand in Various Industries Including Shipping and Logistics
Challenges:
Emergence of Social Networking Sites and Other Online Modes of Communications
Restraints:
Increasing Instances of Mobile Messaging Spam and Adoption of Illegitimate Routes for Sending Messages
Opportunities:
Increased Use of SMS as A Business Communication Tool for Operational and Marketing Communications and Emerging Demand Due to Comfort of Users with Text Messages
Market Leaders and their expansionary development strategies
In 2018, Twilio acquired SendGrid in an all-stock transaction valued at approximately 2 billion dollars. The transaction is expected to close in the first half of 2019.
“The United States of America Telephone Consumer Protection Act (TCPA) and CAN-SPAM Act are the applicable laws regulating marketing using SMS messaging, ‘TCPA stands for the “Telephone Consumer Protection Act” and was passed into law in 1991. The TCPA limits the use of robo-dialing systems, artificial or prerecorded voice messages, SMS text messages, and fax machines.’ And’ The CAN-SPAM Act defines commercial messages as those that primarily advertise or promote a commercial product or service. This excludes transactional messages – notifications to facilitate a transaction a consumer has already agreed to, for example, messages that provide information about your existing account or warranty information about a product you’ve purchased. Also excluded are non-commercial, informational texts, for example, those by or on behalf of tax-exempt non-profit organizations, those for political purposes, and other non-commercial purposes, such as school closings.’ “
Key Target Audience
SMS Service Providers, A2P and P2A Platform Providers, A2P and P2A Service Providers, Integrators/Aggregators, Mobile Payment Solution Providers, Enterprises/SMEs, Mobile Content Developers, Private and Government Research Organization, Government Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.