Laundry Care Products Market Scope
Laundry cleaning products are the various laundry detergents and surfactants that are hereby formulated to meet a variety of stain and soil removal, bleach, softening, conditioning, as well as disinfectant requirements under various conditions of water, temperature, and usage. These products are either all-purpose or lightweight detergents that are suitable for washing all types of materials and clothing. Laundry cleaning products come in various forms, like detergent cakes, liquids, powders, gels, sticks, pumps, sprays, sheets, and bars. Detergent cakes are typically all-purpose laundry detergents that can be used in all types of clothing and fabrics. Liquid detergents are effective on oily floors and for pretreating stains and floors. Washing powders are particularly effective at lifting and removing clay and ground-in dirt. Lightweight detergents are used for hand or machine washing applications of lightly soiled and sensitive fabrics.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key Companies Profiled | Church & Dwight (United States), Colgate-Palmolive (United States), Henkel KGaA (Germany), The Dial (United States), Kao (Japan), LION Corporation Singapore Pte (Singapore), Procter & Gamble (United States), Reckitt Benckiser (United Kingdom), Unilever (The Netherlands), Clorox (United States), SC Johnson & Son Inc. (United States), Safeway (United States), Phoenix Brands (United States), PZ Cussons (United Kingdom), Method Products (United States), Seventh Generation (United States), Nirma (India), Spotless Iberia (France), Jyothy Laboratories (India), Rohit Surfactants (India), Bombril (Brazil), Goodmaid Chemicals (Malaysia) and LG Household and Healthcare (South Korea) |
CAGR | % |
The companies are exploring the market by adopting expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to avail of competitive advantage through combined collaborations. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Laundry Care Products market throughout the predicted period.
Church & Dwight (United States), Colgate-Palmolive (United States), Henkel KGaA (Germany), The Dial (United States), Kao (Japan), LION Corporation Singapore Pte (Singapore), Procter & Gamble (United States), Reckitt Benckiser (United Kingdom), Unilever (The Netherlands), Clorox (United States), SC Johnson & Son Inc. (United States), Safeway (United States), Phoenix Brands (United States), PZ Cussons (United Kingdom), Method Products (United States), Seventh Generation (United States), Nirma (India), Spotless Iberia (France), Jyothy Laboratories (India), Rohit Surfactants (India), Bombril (Brazil), Goodmaid Chemicals (Malaysia) and LG Household and Healthcare (South Korea) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are McBride plc (United Kingdom) and Tesco plc (United Kingdom).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Laundry Care Products market by Type , by Application (Household and Commercial) and Region with country level break-up.
On the basis of geography, the market of Laundry Care Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2023.
Market Leaders and their expansionary development strategies
In November 2023, Awesome Products Inc., a leading household cleaning products manufacturing company has acquired of Ajax Laundry Care, a venerable and renowned name in the consumer products sector on 9.13.2022 from RADIENZ LIVING, LLC. This strategic move marked a significant milestone for Awesome Products Inc. as it strengthened the company's position in the market and expanded its portfolio.
In July 2022, Unilever’s biggest laundry brand, Dirt Is Good (also known as Persil, Skip and OMO), has launched the newly designed capsule to help decarbonise the laundry process whilst delivering top cleaning performance. The new capsules are packaged in a plastic-free, cardboard container, a move set to prevent over 6,000 tonnes of plastic entering the waste stream every year, the equivalent in weight to 500 double-decker buses.
Influencing Trend:
Consumers are Rapidly Evolving and Becoming more Demanding for the Innovative Laundry Care Products, Technology Advancement in High-Quality Laundry Care Products, Growing Demand for Flavors and Fragrances Product of Home Care Products and Increasing Growth in FMCG Industries
Market Growth Drivers:
Increased Consumerism and Rising Number of Players Globally, Cost-Effective and Sustainable Nature of Laundry Care Products, Growing Health and Hygiene Awareness and Increase in Purchasing Power of the Consumers
Challenges:
Excessive Alkalies used in Some Detergent can Damage the Fabric
Restraints:
Growing Concern of Use of Harmful Chemical in The Laundry Care Products and High Possibility of Adulteration and Synthetic Products Development
Opportunities:
Innovation in Packaging to Enhance the Safety of Laundry Care Products, Growing Demand from Emerging Economics such as India, China, and others and Development of Environment-Friendly Laundry Care Products
Key Target Audience
Manufacturers of Laundry Care Products, Suppliers and Distributors of Laundry Care Products, New Entrants/Investors, Analysts and Strategic Business Planners, Government Regulatory, Commercial Users and Others