Industry Background:
An antivirus scans a computer system and mobile device memory, system files, and operating system (OS) using heuristic detection methods, signature-based detection methods, real-time scanning, and rootkit detection to prevent computers and mobile devices from being infected with malware and any other viruses. Malware is software that loads on the computer and mobile devices through the Internet or while downloading unauthorized applications. Increasing the number of partnerships between smartphone manufacturers, computer manufacturers, laptop manufacturers, and telecom services providers are responsible for driving the antivirus software package market. Additionally, rapidly increase in number of internet users globally demands the antivirus software.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Avast Software s.r.o (Czechia), Microsoft Corporation (United States), AVG Technologies (United States), Avira (Germany), McAfee (United States), Symantec (United States), BullGuard (Denmark), Comodo Group (United States), Dr. Web (Russia), Emsisoft (United States), ESET North America (United States), Fortinet (United States), F-Secure (Malaysia) and Kaspersky Lab (Russia) |
This growth is primarily driven by Increasing Number of Internet User and Increasing Number of Smart Phone, Laptop, and Desktop users.
Globally, a noticeable market trend is evident Viruses can Destroy, Erase, and Corrupt Important Data of Organizations Results in Adoption of Antivirus Software to Protect Data
Major Players, such as Avast Software s.r.o (Czechia), Microsoft Corporation (United States), AVG Technologies (United States), Avira (Germany), McAfee (United States), Symantec (United States), BullGuard (Denmark), Comodo Group (United States), Dr. Web (Russia), Emsisoft (United States), ESET North America (United States), Fortinet (United States), F-Secure (Malaysia) and Kaspersky Lab (Russia), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. Antivirus software package market is a fragmented market due to the presence of various players. Companies are focusing on developing innovative products and solutions to improve quality, enhances and promotes performance, The companies are coming up with partnerships or agreements along with planning strategic activities such as partnerships, product launch, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
Key Developments in the Market:
In November 2018, BlackBerry has acquired AI-Powered Cybersecurity Startup in USD 1.45 billion, the acquisition can enable Cylance platform for the BlackBerry. Cylance is a platform that offers endpoint protection to thwart advanced threats by using AI
In February 2017, Indian Government has announced launch of free antivirus software PC and mobile phones. The government had launch botnet cleaning and anti-malware analysis centre with an investment of approximately USD 9.0 million. Such type of government initiatives have been started hampering the overall growth of the market
Influencing Trend:
Viruses can Destroy, Erase, and Corrupt Important Data of Organizations Results in Adoption of Antivirus Software to Protect Data and Increasing Digitalization Across Globe
Market Growth Drivers:
Increasing Number of Internet User and Increasing Number of Smart Phone, Laptop, and Desktop users
Challenges:
Need of Software Updation Leads to Irritation
Restraints:
Antivirus software Reduces the Speed of the Operating System
Opportunities:
Continuously Generation of New Viruses
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Antivirus Software Package Market
- Analysis about New Entrants in Antivirus Software Package Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Antivirus Software Package Study Sheds Light on
The Antivirus Software Package Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Antivirus Software Package industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Antivirus Software Package industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.