Industry Background:
Loyalty management can be referred to as a series of activities aimed at better serving customers. It means evolving from providing an activity which motivates a purchase, to a comprehensive, immersive program that accompanies a shopper throughout the entire lifecycle and creating personalized, one-to-one customer journeys. The concept discovers the ways in which companies can acquire, engage and retain their consumers and reviews the relationship between customer retention and the other aspects of the business.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Key Companies Profiled | IBM (United States), Comarch (Poland), Aimia (Canada), SAP SE (Germany), Oracle (United States), Tibco Software Inc. (United States), Salesforce (United States), Maritz Holdings Inc. (United States), Capillary (Singapore) and Antavo (Singapore) |
This growth is primarily driven by Widespread Adoption across End Use Industry and Increasing Number of Cardholders and Use of Reward Points.
Globally, a noticeable market trend is evident Growing Trend of Loyalty Programs
Major Players, such as IBM (United States), Comarch (Poland), Aimia (Canada), SAP SE (Germany), Oracle (United States), Tibco Software Inc. (United States), Salesforce (United States), Maritz Holdings Inc. (United States), Capillary (Singapore) and Antavo (Singapore) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. The loyalty management market players are focusing on strategic partnerships to improve their products and services. Also, players focusing on increasing their client base to strengthen market position and to enhance product & service offerings.
Key Developments in the Market:
On 7 March, 2019 - TIBCO Software Inc., a global leader in integration, API management, and analytics, has announced the acquisition of SnappyData. This acquisition will complement the TIBCO Connected Intelligence platform with a unified analytics data fabric that enhances analytics, data science, streaming, and data management for various use cases requiring speed, volume, and agility.
Loyalty Management Market Dynamics:
Attributes | Details |
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Growth Drivers | - Widespread Adoption across End Use Industry
- Increasing Number of Cardholders and Use of Reward Points
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Influencing Trends | - Growing Trend of Loyalty Programs
- Technological Advancement in Mobile Technology and Its Applications
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Restraints | - Lack of Awareness Regarding Loyalty Programs
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Gaps & Opportunities | - Rising Applications of Machine Learning and Big Data
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AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Loyalty Management Market
- Analysis about New Entrants in Loyalty Management Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Loyalty Management Study Sheds Light on
The Loyalty Management Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Loyalty Management industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Loyalty Management industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey, and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.