What is Embedded AnalyticsMarket?
Embedded analytics is the method of embedding analytics and reporting capabilities within a device or information system. The embedded analytics provides data and process analysis capabilities natively into the basic information system. It is usually embedded with transactional process systems and applications. Embedded analytics mainly allows the transaction process system (TPS) or the information system to offer analytical services without being reliant on any external or third-party analytical application or system. It helps operations or IT managers in understanding, managing and optimizing the performance of the system. Further, it record, report and analyze every unique transaction, instance or process that takes place within the TPS or information system. The captured information is fed into an analytics dashboard and is also available in various report formats.
Embedded Analytics Market Report Coverage
Report Coverage | Details |
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Study Timeframe | 2019 to 2029 |
Base Year | 2023 |
Growth Drivers | - Advent of Big Data and IoT Among Enterprises
- Upsurge in Reliability on Mobile Devices and Cloud Technology
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Challenges & Pitfalls | - Lack of Skilled Labor Force
- Concerns Related To Managing Data Quality and Security
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Opportunities
Growing Demand for Real-Time Visualization Tools in Commercial Applications
Restraints
- Investment Cost Is High
- Dearth of Analytical Knowledge Among the Enterprises
The Players Covered in the Study are:
Microsoft Corporation (United States), IBM (United States), SAP SE (Germany), SAS Institute (United States), Oracle Corporation (United States), MicroStrategy Incorporated (United States), OpenText (Canada), Tableau Software (United States), TIBCO Software (United States) and Yellowfin International (Australia)
Available Customization:
A list of players that can be included in the study on an immediate basis are Birst (United States), Logi Analytics (United States), QlikTech International (United States), Sisense (United States) and Information Builders (United States).
Market Development Activities
In December 2023, Tableau acquired Voyant, a data exploration platform, to enhance its self-service analytics capabilities. Tableau's acquisition of Voyant represents a significant step towards its goal of making data exploration and analysis accessible to everyone. By integrating Voyant's intuitive and innovative features, Tableau can empower users of all skill levels to unlock the valuable insights hidden within their data. This move is expected to shape the future of data exploration and self-service analytics, providing users with a more natural and engaging way to interact with their data.
In November, Microsoft announced Power BI Premium per User licensing, making embedded analytics more accessible for smaller deployments. The introduction of Power BI Premium per User represents a strategic move by Microsoft to democratize access to powerful embedded analytics capabilities. By offering a more flexible and affordable licensing model, Microsoft opens doors for smaller businesses and diverse user groups to harness the power of Power BI Premium.