About Razors
A razor is a grooming tool equipped with a sharp blade or blades, usually made of metal, that is used for shaving or trimming hair. It is designed to provide a close and precise cut, facilitating the removal of hair from the skin's surface. Razors come in different forms, including manual razors with replaceable blades, disposable razors, electric razors, and safety razors. The choice of razor depends on individual preferences, desired shaving results, and the convenience of use. Regular use of a razor is a common practice in personal hygiene and grooming for both men and women. Additionally, rising awareness about personal grooming leads to driving the razor demand.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 2.6% |
Competition among existing players is due to the Razors market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Razors market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Analyst at AMA Research estimates that United States Manufacturers will contribute the maximum growth to Global Razors market throughout the forecasted period. Established and emerging Manufacturers should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Procter & Gamble Company (United States), Conair Corporation (United States), Philips (Netherland), Spectrum Brands Holdings, Inc (United States), Panasonic Corporation (Japan), Helen of Troy Limited (United States), Gillette (United States), Braun GmbH (Germany), Remington Products Company (United States), Wahl Clipper Corporation (United States), Eltron Company (Germany), Wahl Clipper Corporation (United States) and Izumi Products Company (Japan) are some of the key players that are part of study coverage. Additionally, the Manufacturers which are also part of the research coverage are Flyco (United Kingdom), POVOS (China) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Razors market by Type (Cartridge Razors, Electric Razor, Disposable Razor and Others), Application (Men, Women and Unisex) and Region.
On the basis of geography, the market of Razors has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Supermarket / Hypermarket will boost the Razors market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing popularity of subscription-based razor services for convenient and regular blade replacements. and Increasing demand for eco-friendly and sustainable razor options, such as reusable or recyclable materials.
Market Growth Drivers:
Increasing focus on personal grooming and the rising disposable income of people. and Increasing consumer demand for grooming products.
Challenges:
Skin sensitivity issue.
Restraints:
Disposal of disposable razors contributes to environmental concerns.
Opportunities:
Increasing acceptance and demand for grooming products among the male demographic. and Expansion in emerging countries.
Market Leaders and their expansionary development strategies
In April 2023, Razor Group, a leading global aggregator of e-commerce consumer goods businesses, announced the acquisition of German competitor The Stryze Group. The acquisition of Stryze underpins Razor's strategy to capitalize on the current macro environment to drive market consolidation. Simultaneously, Stryze's largest shareholder Upper90, a well-known player in the aggregator ecosystem globally, joined the second close of Razor's Series C funding round, bringing the total round size to USD 80m.
In November 2021, Gillette, introduced its newest product, Gillette Labs with Exfoliating Bar. With an exfoliating bar built into the handle, this new razor removes dirt and debris from the skin before the blades pass, ensuring the skin is primed for a great shave, that’s as quick and easy as washing your face.
Key Target Audience
Manufacturers Suppliers and Distributors, Venture Capitalists and Private Equity Firms, New Entrants/Investors, Strategic Business Planners, Government Regulatory, Research Organizations, End-Use Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.