About Beer and Cider
Beer is made from malted barley while ciders are made from different types of fruits and highly consumed beverages worldwide. Apple ciders are gaining much popularity compared to other ciders due to awareness about their various health benefits. Many key players from different countries are producing country-specific beer and ciders to meet the consumers’ preferences. The growing popularity of mixing cheap cider and lager together among the youth population across the globe to get drunk quickly will accelerate the growth in the nearer future. In Britain, ciders are widely used as a staple as a gluten-free alternative to beers.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Beer and Cider market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
United Breweries Group (India), Devans Modern Breweries Ltd. (India), Carlsberg Group (Denmark), Tuborg Brewery (Denmark), Heineken N.V. (Netherlands), Castel Group (France), Bell's Brewery (United States), Diageo (United Kingdom), Molson Coors Brewing Company (United States), H. P. Bulmer (United Kingdom), Vermont Hard Cider Company, LLC (United States), Pabst Brewing Company (United States), Anheuser-Busch (United States) and Cerveceria Destilo (Venezuela) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Beer and Cider market by Type (Alcoholic and Non-Alcoholic), Application (Bars & Clubs, Corporate Hospitality, Hotels, Residential and Others) and Region.
On the basis of geography, the market of Beer and Cider has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by ABV, the sub-segment i.e. < 1% will boost the Beer and Cider market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Cans will boost the Beer and Cider market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Beer and Cider market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Popularity of Fruit-Flavored Ciders and High Preference Towards Cans Instead of Bottles and Increased Focus on the Innovation to Produce Different Types of Ciders
Market Growth Drivers:
Surging Demand of Alcohol-Free or Low-ABV Beers or Ciders Due to Increasing Health-Conscious Population and Increasing Use of Ciders to Mix with Beer to Get Drunk Quickly
Challenges:
High Amount of Fat and Sugar Content in the Beer or Cider May Affect the Growth
Restraints:
Government Restrictions and Ban on Alcoholic Drinks in Some Countries Due to Different Culture
Opportunities:
Increasing Number of Taprooms and Breweries Across the Globe
Market Leaders and their expansionary development strategies
In 2020, a leading brewing company Heineken announced the acquisition of beer and cider brands from Asahi Group Holdings. The acquisition will help Heineken to gain ownership of Little Green and Bonamy’s and Australian rights to international beer & cider brands. Further, it will also strengthen Heineken subsidiary Drinkworks's portfolio in Australia and distribute the five Asahi brands.
In April 2021, Heineken launched its “sustainable” UK cider brand, Inch’s with the aim to bring vibrancy back to mainstream apple cider and engage younger consumers. It will be available only on drought for on-premise outlets. The product will also be available in 500ml bottles, 4x440ml cans, and 10x440ml cans for off-premises.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Beer and Cider Manufacturers, Suppliers and Distributors of Beer and Cider, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.