About Fitness Nutrition Drinks
The Fitness Nutrition Drinks are the supplementary drinks which provides healthy balance of carbohydrates, proteins, fats and other ingredients. These drinks are formulated to assist consumers in fulfilling their nutritional goals. Some of the Fitness Nutritional Drinks are manufactured to be compatible for diabetic patients. Many manufacturers are coming up with flavored fitness nutritional drinks for gaining competitive advantage by product differentiation.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The market is highly competitive due to the presence of several prominent vendors within the industry. Some of the prominent vendors are adopting some organic and inorganic strategies such as merger, acquisition, partnership, product launches in order to gain competitive advantage. Moreover, some of the leading vendors are focusing on technological advancements in order to offer products as per the market necessities. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Fitness Nutrition Drinks market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Abbott Laboratories (United States), The Balance Bar Company (United States), Clif Bar & Company (United States), Coca-Cola (United States), Dr Pepper Snapple Group (United States), GlaxoSmithKline (United Kingdom), GNC Holdings (United States), Monster Beverage Corporation (United States), Nestle (Switzerland) and Optimum Nutrition Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Otsuka Pharmaceutical (Japan), PepsiCo (United States), The Quaker Oats Company (United States), Red Bull (Austria), Rockstar Inc. (United States) and Yakult Honsha (Japan).
Segmentation Overview
AMA Research has segmented the market of Global Fitness Nutrition Drinks market by Type (Bottled, Canned, Bags and Other), Application (Athlete and Non Athlete) and Region.
On the basis of geography, the market of Fitness Nutrition Drinks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Flavour Type, the sub-segment i.e. Natural Flavor will boost the Fitness Nutrition Drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Supermarkets & Hypermarkets will boost the Fitness Nutrition Drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Awareness about Fitness and Sports Nutrition and Introduction to Flavored Fitness Nutrition Drinks
Market Growth Drivers:
Upsurging Disposable Incomes across the Globe and Increasing Instances of Chronic Diseases
Challenges:
Minimizing the Side-effects of Fitness Nutrition Drinks
Restraints:
Numerous Side-effects of Fitness Nutrition Drinks and Comparatively Costly of Fitness Nutrition Drinks
Opportunities:
Introduction to Flavored and Enhanced Water and Increasing Adoption of Herbal Flavors
Market Leaders and their expansionary development strategies
On January 4, 2023, Abbott Laboratories, a genomic disease management company that develops and markets clinical laboratory products, has acquired St. Jude Medical Company which develops medical technology and services that focus on putting more control into the hands of those who treat cardiac for 25 Billion USD.
In March 2024, Optimum Nutrition, the world's #1 sports nutrition brand1 from Glanbia Performance Nutrition (GPN), today releases its new global communications campaign .
Regulatory factors for fitness nutrition drinks can vary significantly. For the countries including Australia and the United States, manufacturers can select the wide range of ingredients, on the other hand the European Food Safety Authority’s (ESFA) as well as Nutrition Health Claims Regulation (NHCR) have restricted number of ingredients. Even though in 2016, European Union has declared that there is no need for specific sports nutrition regulations i.e. these foods can fit within General Food Law Provisi
Key Target Audience
Fitness Nutrition Drinks Manufacturers, Nutrition Drinks Distributors and Traders, Sports Agencies, Government Agencies, Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.