Alcopop Market Scope
Alcopops refer to flavored alcoholic beverages with low alcohol content. The growth of the global alcopops market is driven by a rise in global young‐adult demographics, increasing disposable income, and a rise in consumer demand for flavored alcoholic beverages. Moreover, the alcopops market is projected to continue rising over the next five years owing to increasing customer inclination towards low alcoholic content beverages and rising demand from the developing regions.
According to AMA, the Global Alcopop market is expected to see growth rate of 5.1%Alcopop market is a fragmented market due to the presence of various players. The players are focusing on increasing their manufacturing capacity, developing innovative and new products to improve quality. The companies are coming up with partnerships or agreements along with planning strategic activities such as partnerships, product launch, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Alcopop market throughout the predicted period.
Diageo PLC (United Kingdom), Asahi Group Holdings, Ltd. (Japan), Suntory Holdings Limited (Japan), Halewood International Limited (United Kingdom), The Brown-Forman Corporation (United States), Bacardi Limited (United Kingdom), Mike's Hard Lemonade Co. (United States), Pernod Ricard SA (France), Anheuser-Busch InBev SA/NV (Belgium), The Miller Brewing Company (United States), United Brands Company, Inc. (United States), Phusion Projects, LLC. (United States) and Bass Brewery (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Molson Coors Brewing Company (United States) and Pabst Brewing Company (United States).
Segmentation Overview
The study have segmented the market of Global Alcopop market and Region with country level break-up.
On the basis of geography, the market of Alcopop has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Availability of Variety of Flavors in Low Content Alcoholic Beverages and Growing Focus on Alcohol by Volume (AVB)
Market Growth Drivers:
Rising Popularity of the Flavored Alcoholic Beverages among the Millennials and Increasing Customer Inclination towards Low Alcoholic Content Beverages
Challenges:
Instability in Supply of Raw Material Owing to Adverse Weather Condition and Lack of Awareness in the Emerging Economies
Restraints:
Higher Excise Duties on Import of Alcoholic Beverages and Fluctuating Raw Material Prices
Opportunities:
Rising Demand from the Developing Regions Owing to Changing Lifestyle Standard and Increasing Demand for Online Distribution Platform
Market Leaders and their Expansionary Development Strategies
In March 2023, Diageo acquired Don Papa Rum. Don Papa Rum super-premium, dark rum from the Philippines. This acquisition further helped Diageo to expand its presence in alcohol beverages and Alcopop market
24th July 2019, Coca-Cola launched an alcopop called Lemon-Do in Japan. It is a beverage with low alcohol content with certain flavoring added to it.
“According to the US Alcohol and Tobacco Tax and Trade Bureau (TTB), flavored malt beverages are brewery products that differ from traditional malt beverages such as beer, ale, lager, porter, stout, or malt liquor in several respects. Flavored malt beverages exhibit little or no traditional beer or malt beverage character. Their flavor is derived primarily from added flavors rather than from malt and other materials used in fermentation. At the same time, flavored malt beverages are marketed in traditional beer-type bottles and cans and distributed to the alcohol beverage market through beer and malt beverage wholesalers, and their alcohol content is similar to other malt beverages in the 4-6% alcohol by volume range.”
Key Target Audience
Alcopop Manufacturers, Alcopop Distributors, Government Agencies, Commercial Research & Development Institutions, Government Organizations, Research Organizations, and Consulting Firms, Trade Associations and Industry Bodies and Others
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.