Industry Background:
Coconut water is healthy beverage that is primarily used as a refreshing drink owing to its hydrating properties. Organic coconut water has a palatable flavor and it contains lower chemical. With rising health awareness about organic coconut water and increasing penetration by key beverage companies in segment, the market is expected to have healthy growth during forecast period.
According to AMA, the market for Coconut Water is expected to register a CAGR of 21.7% during the forecast period to 2026. This growth is primarily driven by Rising Awareness About Health benefits Associated with Coconut Water and Increased Investments and Favorable Government Initiatives.
Globally, a noticeable market trend is evident Entry of Big Players to Formalize the Market
. The Beverages sector in the Asia Pacific region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as PECU [Indonesia], Taste Nirvana [United States], Coca-Cola(Zico) [United States], Pepsico(ONE,Amacoco) [United States], Grupo Serigy [Brazil], Naked Juice [United States], Tradecons GmbH [Austria], CocoJal [India], Maverick Brands [United States], Coconut Palm Group [China], VITA COCO [United States], Sococo [Brazil], Edward & Sons [United States], C2O Pure Coconut Water [United States], Amy & Brian [United States] and Yedao [China] etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Big players are focusing on increasing their market presence by investing in lucrative deals. Recently, in February 2018, Danone invested in coconut water brand harmless harvest, the investment was around USD 30 million.
Regulatory Insights:
Health drinks products are subjected to provide labeling which must include nutritional value. As per FDA (Food and Drug Administration) guidelines mentioned in section 403(a)(1) of the FD&C Act (21 U.S.C. 343(a)(1), a food or beverage is misbranded if its labeling is false or misleading. Additionally, beverages and liquid dietary supplements may bear health claims, which characterize the relationship between a substance (food or food component) and a disease or health-related condition.
Market Drivers
- Rising Awareness About Health benefits Associated with Coconut Water
- Increased Investments and Favorable Government Initiatives
Market Trend
- Entry of Big Players to Formalize the Market
- Rising Demand of Organic Coconut Water
Restraints
- Availability of Alternate Drinks
- Volatility in Crop Output Owing to Natural Disasters
- Premium Pricing
Opportunities
Rising Coconut Production and Growing Awareness About Health Benefits Associated with its Use
Challenges
Maintaining Effective Pricing and Supply Chain and Low Demand as a Athletic Drinks
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Coconut Water Study Sheds Light on
The Coconut Water Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Coconut Water industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Coconut Water industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.