About Location Analytics
Location analysis is a technique that is used to determine and assess the best placement of information, actions, and materials. Location models play an important role in performing location analysis by delivering a well-documented common vision of current and preferred location arrangements. It provides the control to generate information and derive insights from massive, dynamic, vague, and often conflicting data. It has the ability to quickly map locations of assets, and other data such as sales by territory, state, or ZIP code helps to improve business efficiency. It gives a way to visualize the flow of goods, sales with depth and distance.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Location Analytics market is a fragmented market due to the presence of various players. Companies are focusing on developing innovative products and solutions to improve quality, enhances and promotes performance. The companies are coming up with partnerships or agreements along with planning strategic activities such as partnerships, product launch, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Location Analytics market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
IBM Corporation (United States), Cisco Systems Inc. (United States), Oracle Corporation (United States), TIBCO Software Inc. (United States), SAS Institute Inc. (United States), Google Inc. (United States), Infsoft GmbH (Germany), MOCA Platform (Spain), Esri (United States), Microsoft (United States), Galigeo (France), Purple (United Kingdom), GeoMoby (Australia) and IndoorAtlas (Finland) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are CleverAnalytics (Czech Republic), Lepton Software (India) and Quuppa (Finland).
Segmentation Overview
AMA Research has segmented the market of Global Location Analytics market by Type (Indoor and Outdoor), Application (Sales, Logistics, Supply Chains, Risk Management, Remote Monitoring and Others) and Region.
On the basis of geography, the market of Location Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Components, the sub-segment i.e. Software/Solutions will boost the Location Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Verticals, the sub-segment i.e. Retail will boost the Location Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Device Type, the sub-segment i.e. Smartphones will boost the Location Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Adoption by Organizations That Have Multiple Locations or Operations across the Globe and Rise in the Adoption of Advanced Technologies
Market Growth Drivers:
With the rapid adoption of mobile devices, many organizations can now leverage data to better understand foot traffic patterns. The demand for mapping and geographic intelligence is emerging as an important segment of the business analytics software category as it involves simple mapping and spatial analysis capabilities that work directly with business analytics packages and enterprise data systems with no custom integration efforts.
Challenges:
Lack of Strong Cyber Security to Protect Data
Restraints:
Legal Concerns and Data Privacy Issues
Opportunities:
Increasing use of Spatial Data and Analytical Tools and Growing Need for Predictive Analytics for End-Use Industry
Market Leaders and their expansionary development strategies
On January 15, 2020 - TIBCO Software Inc., a global leader in enterprise data, empowers its customers to connect, unify, and confidently predict business outcomes, solving the world's most complex data-driven challenges. TIBCO has announced Enfo as a strategic partner to TIBCO and an exclusive reseller of TIBCO Solutions in the Nordic and Baltic Countries.
In Nov 2022, IBM launched new software designed to help enterprises break down data and analytics silos so they can make data-driven decisions quickly and navigate unpredictable disruptions. This launch helped company to expand its presence in location analytics market
Key Target Audience
Service Providers of Location Analytics, Software Providers of Location Analytics, Telecommunication Industry, Government Regulatory, Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.