What is Web Real Time Communication?
Web Real-Time Communication (WebRTC) is a free and open-source project that intends to integrate real-time audio, data, video, and instant messaging features into Web browsers via Javascript APIs. The World Wide Web Consortium (W3C) created and manages this project to enable browser-to-browser communication without the use of extra plug-ins or tools. The recent pandemic has led to increasing need for low cost and easy to use online communication medium. Cheaper internet as well as rising penetration of wireless telecom too has attributed in the growth of the web real time communication market. Currently, Asia Pacific and North America are the two major markets of the web real time communication.
The market study is broken down and major geographies with country level break-up.
Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Microsoft Corporation (United States), Genband Inc. (United States), AT&T, Inc. (United States), Apidaze (France), Avaya Inc. (United States), TokBox, Inc. (United States), Oracle Corporation (United States), Cisco Systems Inc. (United States), Cafex Communications Inc. (United States) and Dialogic Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Twilio Inc. (United States), Quobis (Spain) and Polycom Inc. (United States).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Web Real Time Communication market by Type, Application and Region.
On the basis of geography, the market of Web Real Time Communication has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Use, the sub-segment i.e. IT and Telecom will boost the Web Real Time Communication market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organisation Size , the sub-segment i.e. SMEs will boost the Web Real Time Communication market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Solution {Video Calling, Voice Calling, Messaging, File Sharing and Others} will boost the Web Real Time Communication market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment , the sub-segment i.e. On Cloud will boost the Web Real Time Communication market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In 2021, Microsoft Corporation, a United States based global tech company famous for its computer based OS and cloud computing services has announced acquisition of Peer5, an Israel based company specialised in the development of enterprise CDN solutions designed specifically for video streaming. Peer5 is a WebRTC-based solution that runs in the browser to improve bandwidth utilisation and help networks and line-of-business (LOB) applications. Peer5’s solutions will be integrated with that of Microsoft Teams to enhance its communication platform.
In 2021, Kaleyra, Inc., an American communication platform specialised in providing APIs and visual tools for communications has announced acquisition of Bandyer, which is a WebRTC technology based company providing digital communication channel between the corporate and their client, directly. Financial institutions, retail enterprises, utilities, industries, insurance, human resources, and digital healthcare organisations use Bandyer's cloud-based audio/video communications services. This would further expand the product portfolio of Kaleyra in communication channels
Market Trend
- Customised Solutions are Designed Specific to Enterprise Requirements
Market Drivers
- Growing Investments in the Research and Development of Next Generational Connectivity Technology
- Increasing Popularity of the Video Streaming Services and other Popular Web Applications
Opportunities
- Video Calling based Solutions will be Increasing in Demand for Various Industrial Applications especially after recent Pandemic
Restraints
- High Cost of Telecom Infrastructure Required
Challenges
- The Development of WebRTC is still in the Early Stages
Key Target Audience
Web Real Time Communication Developers and Providers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Analysts and Strategic Business Planners and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.