About Customer Loyalty Management Platform
Customer loyalty increases profits improve sales success, and allows for sustainable growth. Customer loyalty refers to the act of opting for a particular company’s products and services consistently over its competitors. It is a well-designed and well-executed loyalty program that can help to retain existing customers, attract new customers, reduce turnover and drive profits. It helps to improve customer engagement, impact brand affinity and loyalty, improve customer experience, increased customer retention, increase sales and revenue, increased customer lifetime value.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Global Customer Loyalty Management Platform is a fragmented market due to the presence of various players. The players are investing more in mergers and acquisitions to enhance their market presence. The companies are planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Zinrelo (United States), Annex Cloud (United States), Loopy Loyalty (PassKit Inc.) (Hong Kong), Oracle (Crowd Twist) (United States), Loyverse (UAE), Smile io (Canada), Antavo (United Kingdom), Goody (New Zealand), LoyaltyGator (Canada), Clutch Holdings LLC (United States) and Purple ai (United Kingdom) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Customer Loyalty Management Platform market by Type (Active Loyals, Habitual Loyals, Situational Loyals and Active Disloyals) and Region.
On the basis of geography, the market of Customer Loyalty Management Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Organization Size, the sub-segment i.e. SMEs will boost the Customer Loyalty Management Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud-based will boost the Customer Loyalty Management Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Verticals, the sub-segment i.e. BFSI will boost the Customer Loyalty Management Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Customer Loyalty Management Platform Market Dynamics:
Attributes | Details |
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Growth Drivers | - Increasing Application of Customer Loyalty Management Platform
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Influencing Trends | - The popularity of Modern Marketing Techniques
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Restraints | - Difficult to Identify Loyal Customers
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Road Blocks / Challenges | - Complex Nature of Customer Loyalty Management Platform
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Gaps & Opportunities | - Surging Demand for the Customer Loyalty Management Platform
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Market Leaders and their expansionary development strategies
On 2nd October 2019, Oracle announced an agreement to acquire CrowdTwist, the leading cloud-native customer loyalty solution to empower brands to offer personalized customer experiences. The solution offers over 100 out-of-the-box engagement paths, providing rapid time-to-value for marketers to develop a more complete view of the customer. Upon the close of the acquisition, the CrowdTwist team will join the Oracle Customer Experience (CX) Cloud organization.
Key Target Audience
Customer Loyalty Management Platform Developer, New Entrants, Regulatory Bodies, Potential Investors, Research and Development Institutes and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.