Traffic Monetization Platform Market Scope
A monetization platform, or a website monetization company, like Setupad, helps publishers to maximize their ad revenue by offering their ad inventory to multiple buyers at the same time. Monetization platforms usually charge a commission from the publishers’ total ad revenue for their services. Most publishers don’t have direct connections to premium buyers, like Xandr and Criteo, nor do they have the resources to build an advanced monetization technology. Monetization platforms, like Setupad offer publishers both of these services under one roof. It is a digital supply-side platform that provides traffic monetization services through CPA advertising placed on multiple websites/applications..
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key Companies Profiled | Semrush (United States), Clickky (United States), Taboola (United States), Smaato (United States), Google AdSense (United States), Amazon Associates (United States), Digital Turbine (United States), Admixer (Ukraine), Adnow (United Kingdom) and Facebook Audience Network (United States) |
CAGR | 20.3% |
The market for Traffic Monetization Platform is highly competitive with several global as well as local players in the market. The global players are trying various strategies such as product innovation and using various marketing strategies to gain a higher market share. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Traffic Monetization Platform market throughout the predicted period.
Semrush (United States), Clickky (United States), Taboola (United States), Smaato (United States), Google AdSense (United States), Amazon Associates (United States), Digital Turbine (United States), Admixer (Ukraine), Adnow (United Kingdom) and Facebook Audience Network (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Media.net, Ezoic, InfoLinks, BuySellAds, Tapjoy, PubGalaxy and SmartyAds.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Traffic Monetization Platform market by Type , by Application (Individuals, Advertisers, Publishers, Bloggers, Affiliate Managers, Media & Entertainment, Network Education and Others) and Region with country level break-up.
On the basis of geography, the market of Traffic Monetization Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2023.
On 16 May 2022, Admitad introduces Monetize Network, a new approach to monetizing web-projects with a significant audience and traffic to boost revenues and maximize resources.
Influencing Trend:
Growth in the adoption of traffic monetization
Market Growth Drivers:
Generate new revenue opportunity and Maintain product relevance
Challenges:
Ensuring the security and privacy of the data collected
Restraints:
Varying structure of regulatory policies
Opportunities:
Rising adoption of AI for monetization and Significant number of investments in the monetization market
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Traffic Monetization Platform Provider, Government Regulatory and Research Organizations and End-Use Industries