About Edutainment -
Edutainment refers to technology and software products that mix education with enjoyment in some form. It is a combination of the terms "education" and "entertainment." Many of these items and technology intend to make education more appealing to young people and students in the digital age. Edutainment technology comes in a variety of forms. If a streaming video platform or a prepackaged learning product has both entertainment and educational value, it is classified as edutainment. Edutainment technology can alternatively be defined as a mobile phone app, a car dashboard, or a projection screen. Many edutainment tools, whether digital or in real-life films, may include charming mascots or characters to advertise the product's entertainment value. In developing modern digital as well as hybrid curriculum for the classroom and for extra educational usage, edutainment is a major concern.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Edutainment - market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Outschool (United States), Kidzania (Mexico), Totter’s Otterville (United States), Jam Origin (Denmark), Little Explorers (United States), ARTESSERE (Switzerland), GREY SIM LIMITED (India), UAB Educatus (Lithuania), Pororo Parks (Singapore) and EON Reality Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are KinderCITY (United States), IdeaCrate Edutainment (United Arab Emirates), Culture Kids (Belgium) and Plabo (India).
Segmentation Overview
AMA Research has segmented the market of Global Edutainment - market by , Application (Games, Movies, Toys and Podcasts) and Region.
On the basis of geography, the market of Edutainment - has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Platform, the sub-segment i.e. PC will boost the Edutainment - market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Form, the sub-segment i.e. Passive Form (Movies And Tv Shows, Music And Songs, Fictional Books With Educational Themes) will boost the Edutainment - market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Learning Styles, the sub-segment i.e. Visual will boost the Edutainment - market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Educational Institutes will boost the Edutainment - market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Integration Of Advance Technology Such As Artificial Intelligence And Internet Of Things (Iot)
Market Growth Drivers:
Increasing Usage Of Social Media, Video Streaming And Mobile Apps Fuels The Growth Market
Challenges:
Intense Competition Among Player
Restraints:
Lack Of Awareness About Edutainment In Rural Area
Opportunities:
Rising Adoption Of The Edutainment Concept Across Global and Growing The Digitization In Education Sector
Market Leaders and their expansionary development strategies
In January 2023, Edtech unicorn LEAD acquired its local K-12 learning business in India. While the company did not disclose the deal value, the acquisition is expected to expand LEAD’s reach to over 9,000 schools.
In November 2023, The Ministry of Education launched a new edutainment app, ‘Five Seconds’, featuring an interactive web series that depicts the daily struggles of Egyptian school children.
Key Target Audience
edutainment, New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.