About Margarine
Margarine is a non-dairy product made from vegetable oil which was introduced as a substitute for butter. It is widely used for baking, flavoring and cooking. Margarine is produced by emulsification of 80% vegetable oil and water, adding a small amount of milk, salt, vitamins, colouring matter and other ingredients.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Billion) |
CAGR | 2.6% |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Margarine market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Bunge Limited (United States), ConAgra, Inc. (United States), Dairy Crest (United Kingdom), Unilever (United Kingdom), NMGK Group (Russia), BRF S.A. (Brazil), Fu Ji Oil (Japan), Goodman Fielder (Hong Kong), Grupo Lala (Mexico), NamChow (Thailand) and Wilmar International (Singapore) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Cargill (United States) and Yildiz Holding (Turkey).
Segmentation Overview
AMA Research has segmented the market of Global Margarine market by Type (Regular margarine and Low-fat margarine), Application (Bakery, Spreads, sauces, and toppings, Confectionery, Convenience food and Others (desserts & snacks)) and Region.
On the basis of geography, the market of Margarine has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Hypermarkets and supermarkets will boost the Margarine market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Changing Lifestyle and Consumer Dietary Habits
Market Growth Drivers:
Cheaper Alternative for Butter and Rapid Growth in Food Industry
Challenges:
Rising Health Awareness and Growing Obesity and Availability of Substitute
Restraints:
Stringent Government Rules and Regulation Compliance With International Quality Standard
Opportunities:
Growing Convenience Food Industry and Introduction of Innovative Products
Market Leaders and their expansionary development strategies
In December 2020, Brazilian food processor JBS SA has acquired of the margarine and mayonnaise businesses from Bunge's local unit, according to a securities filing. and The deal included purchase of three manufacturing facilities previously owned by Bunge that are located in the states of Santa Catarina, São Paulo and Pernambuco. Commodities trader and food processor Bunge agreed to sell its margarine and mayonnaise assets in Brazil to JBS's subsidiary Seara Alimentos.
In February 2023, FGV Holdings Berhad (FGV) is expanding its presence in the thriving Middle East and North Africa (MENA) market by launching the latest addition to its fast-moving consumer goods, ADELA Margarine.
Key Target Audience
Regulatory and research organizations, Raw material producers, suppliers, and distributors, Margarine manufacturers, traders, distributors, and dealers, Government Bodies & Association and End Users
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.