Global Mouth Fresheners Market Overview:
Mouth Fresheners are products that make mouth feels fresh and make breath better. It includes products such as flavored candies, breath strips, mouth sprays and gums. Mouth Fresheners market is expected to mark significant growth over forecasted period owing to increasing consumers spending on cure of oral problems such as plaque, stained teeth, and bad odor. Rising awareness regarding oral care is among the prominent factors driving the growth. Moreover, rising usage of tobacco and alcohol is fuelling the product demand. For instance, according to the World Health Organization (WHO), half of the global population suffers from oral problems. This factor is anticipated to drive the adoption of mouth fresheners, which in turn is projected to drive the mouth freshener market growth. According to AMA, the Global Mouth Fresheners market is expected to see growth rate of 7.3%
Growth Drivers
- Increasing Usage of Alcohol and Tobacco is Propelling the Product Demand.
- High Consumption of Junk Food Leads to Boost the Mouth Fresheners Market.
Market Trends
- Increase demand of functional gum, mint and breathe fresheners.
- Rise in demand at Asia-pacific regions
Roadblocks
- Side Effect Associated with Mouth Fresheners.
- Limited Due to Government Intervention Leads to Hamper the Market.
Opportunities
- Product Innovation and Acceptance of Other Variants.
- Introduction of Ingredients Such as Ginseng, Caffeine, Guarana and Others.
- Increasing Consumer Awareness Regarding Oral Care
Challenges
- Fluctuation of Raw Materials is Anticipated to Challenge the Market.
Competitive Landscape:
Some of the key players profiled in the report are The Hershey Company (United States), Johnson & Johnson (United States), Koninklijke Philips (The Netherlands), Mars (United States), Mondelēz International (United States), Perfetti Van Melle (Italy), Kraft Foods Inc. (United States) and Lotte (South Korea). Additionally, following companies can also be profiled that are part of our coverage like Haribo GmbH & co. (Germany), Midas Care (India), Dabur Binaca (India) and Cadbury Trebor Basset (United Kingdom). Analyst at AMA Research see United States Vendors to retain maximum share of Global Mouth Fresheners market by 2026. Considering Market by Industry, the sub-segment i.e. Retail outlets will boost the Mouth Fresheners market. Considering Market by Channel, the sub-segment i.e. Direct Sales will boost the Mouth Fresheners market.
In March 2019, Breathealer launched an all-natural alternative to mouth, mints and other breath freshners which is beneficial in providing an product portfolio in organic, natural alternative to chemical-based toothpastes.
“According to Food Safety and Standards Authority of India, its defines that the clarification of food product categorisation of pan masala, mouth freshener and mukhwas in the Food Licensing Registration System (FLRS).”
What Can be Explored with the Mouth Fresheners Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Mouth Fresheners Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Mouth Fresheners
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Mouth Fresheners market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Mouth Fresheners market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Mouth Fresheners Manufacturers, Mouth Fresheners Traders, End-Use Market Participants of Different Segments of Mouth Fresheners, Government and Research Organizations, R&D Institutions and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.