About Micellar Water
Micellar Water is made up of cleansing oil molecules suspended in soft water. It is made using purified water, moisturizers like glycerin, and mild surfactants, which are compounds used for cleansing. The micelles draw impurities out from the pores of the skin due to this it has become a favorite multipurpose skincare product. It widely used to remove dirt, oil, and makeup from the face. According to a survey, in 2017 United States female consumers aged between 12 to 17 had spent around USD 1.1 billion on skincare products.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to avail of competitive advantage through combined collaborations. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Bioderma Laboratories (France), L'Oreal (France), DHC (Japan), Byphasse (Spain), Carslan (China), Hanajirushi (Japan), Mandom Bifesta (Japan), Avene (United States), Kao Corporation (Japan), Alovivi (Japan), Curel (Japan), Marie Dalgar (China), FANCL Corporation (Japan), Dermaclear (South Korea), Caudalie(France) and Oriflame (Switzerland) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Micellar Water market by Type (Cleanser, Makeup Remover, Cleansing Cream and Others), Application (Male and Female) and Region.
On the basis of geography, the market of Micellar Water has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Form, the sub-segment i.e. Liquid will boost the Micellar Water market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Online Retailers will boost the Micellar Water market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Demand For Pocket Size Micellar Water Product As They Are Portable And Convenient
Market Growth Drivers:
Rising Use Of Makeup By Women On Daily Basis and Need For Skin Hydration Products
Challenges:
Availability of Counterfeit Low Cost Products
Restraints:
May Cause Potential Side Effects
Opportunities:
Increasing Demand For Micellar Water As They Are Suitable For All Skin Types and Rising Use Of Makeup Remover With No Alcohol Contents
Market Leaders and their expansionary development strategies
In October 2023, Bioderma, has partners with Sephora, a leading beauty retailer, to launch a limited-edition collection of micellar water products with unique packaging designs. This collaboration leverages Bioderma's brand recognition with Sephora's marketing reach to target new consumers and promote the micellar water category.
In October 2023, Kora Organics launches its Noni Bright Vitamin C Micellar Cleansing Water, made with organic noni fruit extract and vitamin C for a brightening and antioxidant boost. This highlights the trend of natural and organic ingredients in micellar waters.
Key Target Audience
New Entrants/Investors, Analysts And Strategic Business Planners, Micellar Water Manufacturer, Raw Material Suppliers, Dealers, Suppliers, Traders, And Distributors, Venture Capitalists And Private Equity Firms, Government Regulatory And Research Organizations and End Use Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.