Global Soft Fruit Market Overview:
Soft Fruit is a general name for small fruits such as strawberries, raspberries, and blackcurrants, that has soft skin. A berry is a small, pulpy, and often edible fruit. Berries are juicy, brightly colored, rounded, sweet or sour and do not have a stone or pit, although many pips or seeds may be present. Soft fruits are one of healthiest food as it is low in calories but high in fiber, vitamin C, and antioxidants. Many berries have proven benefits for heart health. These include lowering blood pressure and cholesterol while reducing oxidative stress. Some of the players profiled in the study are Titan Frozen Fruit (United States), Ken Muir (United Kingdom), Manor Farm Fruits (United Kingdom), Angus (United Kingdom), James McIntyre and Sons (United Kingdom), Blackmoor (United Kingdom), Victoriana Nursery Gardens (United Kingdom), GreenFood Iberica (Spain) and Iprona SpA (Italy).
On the basis of geography, the market of Soft Fruit has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online Store will boost the Soft Fruit market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Vertical, the sub-segment i.e. Food & Beverage will boost the Soft Fruit market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Health Promoting Activities and Government Initiatives Result in Demand for Soft Fruit
- Increase in Global Trade of Fruits and Vegetables
Influencing Trend
- Growing And Marketing of Soft Fruits (berries and currants) for the Juice-Processing Industry
Restraints
- Stringent Rules and Regulations to Reduce the Usage of Raw Materials Used For That Can Be Toxic For Food Products
- Seasonal Variations in Supply of Raw Materials and Adverse Weather Conditions
Opportunities
- Inclination of Consumer towards Healthier Alternatives
Challenges
- Infrastructural Challenges in Developing Countries
European legislation sets general and specific marketing standards for the minimum quality and the minimum maturity of all fresh fruit and vegetables. A marketing standard determines the characteristics of “Extra Class”, Class I and Class II products, the different size codes, and the allowed tolerances in quality and size.
Target Audience:
Soft Fruit Provider, Soft Fruit Suppliers, Research Institutions, Government Bodies, Distributors and End Users (Industries)
Major Objectives Focused through this Study
To define, describe, and forecast the Global Soft Fruit market on the basis of product [Strawberries, Raspberries, Blueberries, Blackberries, Black currant and Other Soft Fruit] , application [Direct Consumption and Secondary Processing], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Soft Fruit market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Soft Fruit industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization:
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are .
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Soft Fruit market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.