Market Snapshot:
Digital watermark technology helps identifies information embedded into data carrier, it includes copyright protection information into digital watermarks making it possible for protecting the rights of the author. It protects the copyright multimedia databases and also helps in broadcast monitoring, video authentication, ID card security, etc. This technology can be used for visible, invisible, public, fragile watermarks and traces the copyright infringement in various social media platforms maintaining the genuineness of the original data.
Highlights from Digital Watermark Technology Market Study
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The key Players profiled in the report are Digify (United States), Digimarc Corporation (United States), Civolution (Netherlands), Intrasonics (United Kingdom), Advestigo (France), Harmonic (United States), Digimarc Corporation (United States), Ipsos Group S.A (France) and Signum Technologies Limited (United Kingdom).
Geographic Breakdown and Segment Analysis
The Global Digital Watermark Technology market presents a comprehensive analysis of the Digital Watermark Technology market by end-user/application (Copyright Protection, Broadcast Monitoring, Video Authentication, ID Card Security and Others), and by geography (North America, South America, Europe, Asia-Pacific and MEA) along with country level break-up. This section of our report presents a realistic picture of the Global Digital Watermark Technology industry. Investors and Players can easily understand the inherent opportunities and challenges for their products in geographical region of interest.
For instance, while the holds majority of market share of the Digital Watermark Technology market
Analyst at AMA have segmented the market study of Global Digital Watermark Technology market by Type, Application and Region.
Influencing Trend:
Emerging New Digital Watermark Technology for Broadcast Monitoring
Market Growth Drivers:
Growing Number of Content and Product Copy Frauds Requires Protection Against these Frauds and Increasing Need for the Brand Protection and Copyright Protection
Challenges:
Technical Software Related Problems with Digital Watermark Technology
Restraints:
Stringent Regulatory Standards and Guidelines on the Digital Watermark Technology
Opportunities:
Surging Packaging Industry Will Boost the Digital Watermark Technology Market and Growing Digital Data Requires Digital CopyRight Protection
Market Developments Activities:
On 12th April 2021, Ipsos announced the acquisition of Intrasonics, a leading provider of audio recognition technology based in the UK. This is part of Ipsos’ continued strategy to increase its expertise in the field of digital audience measurement and offer new capabilities in the area of Audio, Digital, and TV content recognition.
In October 2023, TraceMark, a provider of forensic watermarking solutions, was acquired by CTI Group, a leading provider of authentication and brand protection technologies. This move strengthens CTI's anti-counterfeiting portfolio and expands its reach into the digital media market.
Competition among existing players is due to the stiff market share occupied by leading players. The companies are implementing strategic activities such as acquisition and mergers along with collaboration with companies in other industries to help them in improving sustenance and maintaining their competitive advantages.
Key Target Audience
Digital Watermark Technology Providers, Digital Watermark Technology Industry Association, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others