Global Video Ad Insertion Platform Market Overview:
Video Ad Insertion Platform are services or software which provides video on demand content and video ads into live linear programming. This services through their modern video ad servers, even allow deep insights to the companies for better managing of the video ad campaigning. Video Ad Insertion Platform enhances the yield of ads while making sure that the existing users experience is not hampered. Video Ad Insertion platforms allow companies to target specific audience with specific different ads rather than one general advertisement for entire audience. Geographically, North America is the major market of the Video Ad Insertion Platform. Some of the players profiled in the study are Google LLC (United States), Microsoft Corporation (United States), IBM Corporation (United States), Vidillion Inc. (United States), RSG Media (United States), Adobe, Inc. (United States), Bidtellect, Inc. (United States), Triple Lift, Inc. (United States), PubMatic, Inc. (United States) and Magnite Inc. (United States).
On the basis of geography, the market of Video Ad Insertion Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment Mode, the sub-segment i.e. Web-Based will boost the Video Ad Insertion Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Components, the sub-segment i.e. Services will boost the Video Ad Insertion Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Users, the sub-segment i.e. BFSI will boost the Video Ad Insertion Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organization Size, the sub-segment i.e. SMEs will boost the Video Ad Insertion Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Rise of Digitisation Culture in Business
- Growing Number of Smart Phone Users
- Improved Internet Connectivity
Influencing Trend
- App Based Segment is the Most Popular and Fastest Growing Segment
Restraints
- Rising Number of Cyber Attack Incidents
Opportunities
- Social Media has Huge Potential to Reach Large Amount of Audience due to Rising Number of Social Media Users
Challenges
- Targeting the Proper Audience
Key Market Developments:
In 2021, Vista Equity Partners, United States based equity firm focus on financing and investing in primarily tech based companies and startups has announced acquiring majority stakes in TripleLift, which is a programmatic advertisement platform company, providing digital advertising solutions. The acquisition will enable TripleLift to grow further backed by financial resources of Vista Equity Partners.
Target Audience:
Video Ad Insertion Platform Providers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Analysts and Strategic Business Planners, End-Use Industries and Others
Major Objectives Focused through this Study
To define, describe, and forecast the Global Video Ad Insertion Platform market on the basis of product [] , application [], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Video Ad Insertion Platform market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Video Ad Insertion Platform industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization:
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are Sizmek Inc. (United States), AdRoll (United States) and Marin Software (United States).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Video Ad Insertion Platform market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.