What is Sentiment Analytics Software?
A sentiment analysis software is also known as sentiment analysis tools. This software is used to analyse text data which help to interpret how customer feels regarding brand, service and product. This software is able to detect emotion, tone and urgency automatically through online conversations. This software’s assign their emotions tag having positive, negative, or neutral emotions. It is broadly useful for social media monitoring. It also improvise product features according to customer’s feedback. This software also reduce overall cost of product lifecycle by choosing proper customizations. Thus, demand for sentiment analytics software has been raised for future product planning.
The market study is broken down, by Application (Outsourced Services, Professional Consulting and Operations & Maintenance) and major geographies with country level break-up.
The market of sentiment analytics software is expected to grow with rising demand for industrial management. Several companies are operating in the market to provide software with excellent feature. The market is highly fragmented with the presence of multiple market players. They are gaining attention owing to their innovative and novel portfolio. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
IBM (United States), Microsoft Corporation (United States), SAS Institute Inc. (United Kingdom), Warwik (United Kingdom), Lexalytics(United States), MeaningCloud (United States), Luminoso Technologies, Inc. (United States), NetOwl (United States), Trackur (United States), Averbis (Germany) and VisualText (Spain) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Sentiment Analytics Software market by Type, Application and Region.
On the basis of geography, the market of Sentiment Analytics Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Enterprise Size, the sub-segment i.e. SMEs will boost the Sentiment Analytics Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Category, the sub-segment i.e. Text Analytics will boost the Sentiment Analytics Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Vertical, the sub-segment i.e. BFSI will boost the Sentiment Analytics Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Pricing, the sub-segment i.e. Economy will boost the Sentiment Analytics Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud will boost the Sentiment Analytics Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Trend
- Growing Adoption of Organisations and Industry Vertical towards End To End Sentiment Analytics Software Solutions Which Further To Reduce Overall Maintenance Cost
Market Drivers
- Preference for the Use of Sophisticated Set of Computations Software for Sentiment Analytics on Single Integrated Platform Is Driving the Demand for Inspection Management Software
- Rising Inclination towards Obtaining Contextual Information from Massive Data Regarding Particular Entity
Opportunities
- Technological Advancements with AI & Automation Has Created Ample Opportunities
- Inclination of Mid & Small Size Enterprises towards Implementation of Sentiment Analytics Software for Their Portfolio Management Has Created Growth Opportunities for Market Players
- Increasing Adoptions for Predictive Analysis has created Demand for Sentiment Analytics Software
Restraints
- High Cost Associated with Installation & Technical Issue associated with Software Handling
Challenges
- Data Security Concerns
- Interoperability Issues
Key Target Audience
Sentiment Analytics Software Providers, Research Organizations, New Entrants/Investors, Strategic Business Planners, Government Regulatory and End Use Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.