Pet Supplement Market Scope
Nutraceuticals for Pets or the Pet Supplements are viewed as a necessity rather than luxury to the pet owners, wellness and selfcare are is a growing trend among humans which is transferred on to their pets owing to the growth in pet supplement market. Over time pet supplements have become personalized for multifunctional to specific requirements.
The Pet Supplement market study is segmented by Type (Joint Mobility (Glucosamine, Chondroitin, Methylsulfonylmethane), Digestion (Probiotics, Prebiotics), Skin and Fur (Fish Oil and Flaxseed Oil), Multi-Vitamins and Others (Nutrients, Antioxidants, Proteins)) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies
Nestle Purina PetCare (United States), VetriScience Laboratories (United States), Eukanuba (United States), Orijen (Canada), Mars Inc. (United States), Virbac (France), Champion Petfoods LP (United States), Zoetis (United States), Bayer (Germany), Ark Naturals (United States) and NOW Food (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Novotech Nutraceuticals (United States) and Kemin Industries (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
AMA Research has segmented the market of Global Pet Supplement market by Type, Application and Region.
On the basis of geography, the market of Pet Supplement has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On 10th January, 2020 – United Petfood (Leading Dog and Cat Food Manufacturer) Announced Its Acquisition of Effeffe Petfood (Italy-Based Pet Food Manufacturer)., and On 27th January, 2020 - Whitebridge Pet Brands Completed its Acquisition of Cardinal Pet Care Inc. the Acquisition is Intended to Enhance Whitebridge’s Core Capabilities.
On 29th October, 2020 - Natural Cure Labs (Leading Human Health Supplement Manufacturer) Launched its New Pet Nutrition Range called “VitaTails”., and On 24th January, 2021 - Hale Animal Health launched its New Range of Cannabis Based Dog Supplement, one of the First Companies to Manufacture CBD induced Pet Products.
Federal Food, Drug and Cosmetic Act [Title 21, Code of Federal Regulations §321(f)]; The Act Defines Feed Additives Which Includes Ingredients that are Directly and Indirectly used in Production of Feed Additives, and United Kingdom, Food Standards Agency; FSA is one of the Regulatory Body responsible for Approval and Legislations concerned to Pet Food and Supplements across the United Kingdom. Any new Manufacturer is required to get Clearance from FSA.
Market Trend
- Pets are Considered as Part of Family and a Companion
- Variety of New Product Range
Market Drivers
- Increasing Demand for Organic & Grain-Free Pet Supplements
- Rising Investment in Research & Development
Opportunities
- Growing Reach across Emerging Economies
- Attractive Merchandising Solutions
Restraints
- Common Occurrence of Side Effects such as Hair loss
Challenges
- Safety Concerns over Pet Supplements
- Disarrayed Regulations
Key Target Audience
New Entrants and Investors, Pet Supplement Manufactures, Pet Supplement Distributors and Suppliers, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others