Global Packaged Chicken Market Overview:
Packaged Chicken consists of fresh or frozen chicken packaged in rectangular trays or in packets and pouches. The chicken consumption is on rise globally primarily because of increasing disposable income and changing consumer behaviours. Poultry or Packaged Meat industry has also come a long way from innovating in products to attain a competitive edge over the competitors. The new segments in packaged chicken include the ready to eat and ready to cook segment other than the regular packaged chicken. Rising health consciousness, and rising protein intake primarily because of growing gym culture has also led to rise of packaged chicken Industry. Geographically, Asia Pacific is expected to be a prominent market along with North America in the coming years. Some of the players profiled in the study are JBS S.A. (Brazil), Cargill, Inc. (United States), FreshToHome (India), Foster Farms (United States), truLOCAL Inc. (Canada), Tyson Foods, Inc. (United States), Smithfield Foods, Inc. (United States), Sanderson Farms (United States), Ronsard (France) and Venkys (India).
On the basis of geography, the market of Packaged Chicken has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Users, the sub-segment i.e. Restaurants will boost the Packaged Chicken market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Online (E-Commerce Stores) will boost the Packaged Chicken market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging , the sub-segment i.e. Rectangular Trays will boost the Packaged Chicken market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Offerings, the sub-segment i.e. Regular will boost the Packaged Chicken market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Expansion of Network of Online Stores
- Change in Lifestyle
- Increasing Disposable Income
- Growth in Gym and Fitness Culture
Influencing Trend
- Online Channels are rising in Popularity because of Ease of Convenience Offered
Restraints
- More Expensive Relative to Locally Sourced Butcher’s Shop
Opportunities
- India and China Present Huge Opportunity Because of Large Chicken Consuming Population and Vast E-Commerce Networks
Challenges
- Frozen Chicken Lacks Taste and Texture
- Suspicion about Freshness of Chicken among End Users
Key Market Developments:
In 2021, truLOCAL Inc., a Canada based Packaged Meat Delivery Company announced that it has been acquired by Emerge Commerce Ltd., which is a direct to consumer focused e-commerce Company. The deal was said to be worth USD 13.4 million. The after acquisition focus of truLOCAL will be on utilising extensive search engine, services, data insight and member data base of Emerge to further expand and better serve the existing customers in the market.
Target Audience:
Packaged Chicken Producers, Poultry Service Providers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, End-Use Industries and Others
Major Objectives Focused through this Study
To define, describe, and forecast the Global Packaged Chicken market on the basis of product [Fresh and Frozen] , application [], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Packaged Chicken market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Packaged Chicken industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization:
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are Inghams Group Ltd. (Australia), Licious (India) and Meatigo (India).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Packaged Chicken market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.