What is Pet Jerky Treat Market?
Pet Jerky Treat is essentially small strips of meat which are dried in order to increase their shelf life. Most of the jerky meat is ready to eat and thus not needs any further cooking. This pet jerky treats can be made up of chicken, turkey, beef, duck, and lamb meats among others. Although chicken and beef jerky accounts for largest market share. The pet jerky treat market is further segmented into cat and dog market. It is dehydrated product but consists of very high nutritional components. Increasing pet adoption and the humanisation of the pets has led to the growth of the pet jerky treat, which is expected to grow further. Geographically, North America is the biggest market of the pet jerky treat.
The market study is being classified and major geographies with country level break-up.
Mars, Inc. (United States), Rocco & Roxie Supply Co. (United States), Big Heart Pet Brands (United States), Nestlé S.A. (Switzerland), TDBBS, LLC (United States), Blue Buffalo Pet Products, Inc. (United States), Arthur Dogswell, L.L.C. (United States), Hill's Pet Nutrition, Inc. (United States), Golden Rewards Ltd. (United Kingdom) and Precious Pet Services Pvt. Ltd. (India) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Albertsons Companies, Inc. (United States), H‑E‑B, LP (United States) and The Kroger Co. (United States).
Segment Analysis
Analyst at AMA have segmented the market study of Global Pet Jerky Treat market by Type, Application and Region.
On the basis of geography, the market of Pet Jerky Treat has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Number of Pet Adoption
- Increase in Disposable Income has led to People Spending More on Pets
- Growing Consciousness about Health of Pets
Market Trend
- Chicken and Beef based Pet Jerky Treat Accounts for Largest Market Share
Restraints
- Large Number of Players Emerging in the Market
Opportunities
- Asia Pacific Market is expected to Explode over the Coming Years with Rise of Living Standards and Growth of Pet Adoption
Challenges
- Less Awareness about the Product in Certain Developing Countries
Market Leaders and some development strategies
In 2021, General Mills Inc., a United States multinational manufacturer and supplier of various food and beverage products has announced acquisition of pet food division of Tyson Foods. The acquisition deal is estimated to be worth around USD 1.2 billion. General Mills expects to capitalise on the pet food market due to humanisation of the pets. The acquisition will further consolidate its standing in the pet food market especially after its initial acquisition of Blue Buffalo Pet Products, Inc.
In 2021, KKR & Co. Inc., a global investment firm has announced acquisition of Natural Pet Food Group, which is a New Zealand based premium pet food company. Natural Pet Food can utilize the KKRs financial resources as well as their management expertise to accelerate their growth of their company across multiple markets around the world
Key Target Audience
Pet Jerky Treat Manufacturers, Suppliers and Distributors, Raw Material Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industries