About Kids Indoor Toys
A toy is an object utilized for amusement, from ancient times. It is made up of different materials like wood, clay, plastic, and others. The toys are for the most part outlined for kids to assist them in excitement, learning, and improvement. The kids’ toy showcase has been advancing for a period and is encountering exponential development. Whereas nearby players hold the edge in cheap get too raw materials and lower labor costs, worldwide producers advantage from their brand picture. As a result, compelling promoting techniques are key for major worldwide producers. Producers have utilized the infiltration of mass media among children, particularly movies and tv, for this reason. The kids' indoor toy advertise is on the rise from the COVID-19 widespread as the government bodies had spread a message of awareness to remain domestic amid the widespread because of which the deal of indoor toys has expanded. The kids these days are pulled into a part of unused characters within the movies since of which they are pulled in towards the toys related to them. Parents are prepared to spend cash on buying the toys as toys move forward the child's aptitudes. Beginning as early as the earliest stages, toys play a strong part in a child’s improvement. Toys can offer assistance to a child to learn modern aptitudes, like color and shape identification and hand-eye coordination, within the significant long time of essential brain advancement. For a child with uncommon needs, toys can cater to particular regions of advancement or inclination and serve as a treatment help.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Kids Indoor Toys market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
The LEGO Group (Denmark), Hasbro (United States), JAKKS Pacific (United States), Toy Quest (Alaska), Melissa & Doug (United States), Toys “R” Us (United States), MindWare (United States), Mattel (United States), K’NEX Industries (United States), Simba Dickie Group (Germany), GoldLok Toys (China), Spin Master (Canada), Namco Bandai (Japan), KnuckleStrutz (United States), Fat Brain Holdings (United States), PlayMonster (United States), Schylling (United States), Integrity Toys (Maryland), Smartivity (India) and Sanrio Company (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Nanoblock (Japan), Dream International (Hongkong), Konami Corporation (Japan), TOMY Company (Japan), Smart Kids Toys (United States) and Vivid Imaginations (United Kingdom).
Segmentation Overview
AMA Research has segmented the market of Global Kids Indoor Toys market by Type (Cause and Effect Toys, Puzzles, Fidget Toys, Oral Motor Toys, Sensory Toys and Others) and Region.
On the basis of geography, the market of Kids Indoor Toys has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Kids Indoor Toys market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-User, the sub-segment i.e. Girl will boost the Kids Indoor Toys market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material Type, the sub-segment i.e. Wood will boost the Kids Indoor Toys market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Age Group, the sub-segment i.e. Up To 12 Months will boost the Kids Indoor Toys market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The Rising Trend in the Usage of Toys for Child Development, Increasing Sales of Custom-Made Toys, Availability of a Wide Range of Products and Growing Need of Effective and Easy Handling Toys
Market Growth Drivers:
Rising Awareness among Kids about the Special Characters and Cartoons, The Rise in Disposable Income and Higher Standard of Living, Growing Population of Babies and Toddlers across the World and Increasing Demand for Kids Indoor Toys in Gaming Zones in Malls and Other Gaming Shops
Challenges:
Increased Competition in The Market
Restraints:
Increased Tariffs and Import Duty and Fluctuating Price of Raw Material
Opportunities:
Increasing Advancements in Toys by the Usage of Technology and Digitalization, Increasing Demand for the Advanced Toys by Modern Parents and Rapidly Expanding E-Commerce Sector
Market Leaders and their expansionary development strategies
In February 2024, Big Lots, Inc., one of America's largest discount home retailers, announced that it has closed on a deal to acquire the entire inventory of the award-winning Hearthsong brand of children's toys in a strategic move that further signals the Company's commitment to sourcing the country's most extreme bargains for consumers.
In April 2023, Funskool India Ltd. launched a marvellous mix of entertaining and educational toys this summer. With over 15 new products being introduced from Funskool’s homegrown brands Giggles, Games, Fundough, Handycrafts and Play & Learn.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Manufacturers of Kids Indoor Toys, Suppliers & Distributors of Kids Indoor Toys, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.