What is Toy Models?
Toy Model are basically miniature models which are primarily used by kids to play and are thus designed in that particular way. Toy models come in different characteristics, design and colour to sooth different kid preferences. Certain toys are even highly collectibles and sold in multimillion dollar auctions. Toy models are mostly made of plastic because of ease of moulding into different designs. The global toy model market is expected to witness growth even in the coming years, with the rise of e-commerce stores and rising disposable income. With Asia Pacific expected to be a great prospectus in the coming years, although North America remains the biggest market currently owing to high purchasing capacity and strong chain of toy retailers.
The market study is broken down and major geographies with country level break-up.
Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
LEGO Group (Denmark), Mattel, Inc. (United States), Bandai Namco (Japan), Top Toy (Denmark), Hasbro, Inc. (United States), Disney (United States), Simba Toys (Germany), Loony Labs (United States), Asmodee (France) and Playmates Toys (China) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Spin Master (Canada), Orchard Toys (United Kingdom) and Games Workshop (United Kingdom).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Toy Models market by Type, Application and Region.
On the basis of geography, the market of Toy Models has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel , the sub-segment i.e. Online (E-Commerce Stores) will boost the Toy Models market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Materials , the sub-segment i.e. LDPE will boost the Toy Models market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Models , the sub-segment i.e. Vehicles will boost the Toy Models market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Age Group , the sub-segment i.e. 0-3 Years will boost the Toy Models market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In 2019, Reliance Industries ltd., India based Multinational Conglomerate with speciality in energy, petrochemicals, telecom and retail has announced acquisition of global toy retailer based in United Kingdom, Hamleys. The acquisition will help Reliance expand its portfolio in the segment where it was lagging behind.
Toy Models sold in European Union Must Comply with The Toy Safety Directive 2009/48/EC, which provides legal framework and legislations for Toy Models to be sold in EU.
Market Trend
- Preference towards Automated Toy Model Manufacturing
Market Drivers
- Increase in Disposable Income
- Rising Penetration of E-Commerce Stores
- Innovation has increased in Toy Manufacturing and Products
Opportunities
- Innovation and Research Amplification
Restraints
- Non-Recyclable Plastic Toys are Associated with Environmental Crisis
- Growing Stringent Labour Regulations
- Rising Popularity of Video Games and Console Games
Challenges
- Counterfeiting of Toy Models
- Maintaining Consumer Standards to comply with Toy Safety
Key Target Audience
Toy Model Manufacturers, Suppliers and Distributors, Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.