Digital Coupons Market Scope
Digital coupons are vouchers that are obtainable online. These are often redeemed online and offline. Digital coupons are often value-added to the shop account or loyalty cards. Digital mediums like cell phones and laptops square measure accustomed distribute digital coupons among customers. several retailers currently offer digital coupon facilities to cater to the evolving technology. digital coupons are delivered to customers in several ways that like short message services (SMSs), multimedia system message services (MMS), E-mails, push notifications, social media platforms, and retailers' websites.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Largest Market | North America |
Unit | Value (USD Million) |
Key Companies Profiled | Coupons.com (United States), Groupon (United States), Amazon Inc. (United States), RetailMeNot Inc. (United States), Slickdeals, LLC (United States), ShopAtHome.com, LLC. (United States), Myntra (India), Savings.com (United States), Hip Happenings, LLC (United States) and Zomato (India) |
CAGR | % |
The global market for Digital Coupons is fragmented by the key players owing to the rising consumption of content consumption and online shopping trends with different fields like food, merchandise, and different services. The player should focus on employing a centralized and secure system for the coupon deployment with tracking for easy and efficient availing and offers. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Digital Coupons market throughout the predicted period.
Coupons.com (United States), Groupon (United States), Amazon Inc. (United States), RetailMeNot Inc. (United States), Slickdeals, LLC (United States), ShopAtHome.com, LLC. (United States), Myntra (India), Savings.com (United States), Hip Happenings, LLC (United States) and Zomato (India) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are OYO (India), MakeMyTrip (India) and AirBnB (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Digital Coupons market by Type , by Application (Food and beverages, Travel, Merchandise and Others) and Region with country level break-up.
On the basis of geography, the market of Digital Coupons has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023.
Market Leaders and their expansionary development strategies
In March 2022, System1 , a leading omnichannel customer acquisition platform, has acquired NextGen Shopping, Inc.’s CouponFollow, one of the largest coupon destinations for online shoppers. The acquisition of the growing and profitable digital coupon company accelerates System1’s e-commerce efforts and provides a suite of shopping-related products to integrate across System1’s product lines.
In 2020, RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services, and automotive brands, to drive mobile coupon innovation for CPG brands and retailers. This platform will greatly expand the acceptance of digital coupons and offer consumers to activate offers from new places.
Influencing Trend:
Providing Coupons with Different Deals of Same Niche Brands or Cross Marketing and Integrating the Expiry Dates to Encourage Online Shopping
Market Growth Drivers:
Rising Demand for the Online Payments and Sales of the Different Business and Increasing Investment in Marketing Strategies for Increasing Sales Numbers using Promotional Offers
Challenges:
Unawareness of Digital Coupons in Consumers
Restraints:
Risk of Fraud of Reusing Digital Coupons and Loss of Tracking
Opportunities:
Introduction of Occasional Clearance Sale for Moving Stagnant Inventory and Increase in Number of Cell Phone Users
Key Target Audience
Digital Coupons Provider, Software Developer, Research Institutes, End-User Industry and Others