About Light Beer
Light beer is a low-calorie, light-bodied beer. It's brewed in the same method as any other beer. It has no specific styles. It is highly sales at a high margin in North America and Europe regions because of increasing health concerns and growing demand for non-alcoholic beverages.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 2.5% |
The companies are exploring the market in new regions by adopting mergers & acquisitions, expansions, investments, new solution launches, and collaborations as their strategies. Key players are exploring new areas through expansions and acquisitions across the world to avail of competitive advantage through combined synergies. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Light Beer market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Anheuser-Busch (United States), Heineken (Netherlands), Carlsberg (Denmark), Asahi Breweries (Japan), Suntory Beer (Japan), Erdinger Weibbrau (Germany), Krombacher Brauerei (Germany), Weihenstephan (Germany), Aujan Industries (United Arab Emirates) and Kirin (China) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Amstel Light (United States) and Dogfish Head Slightly Mighty (United States).
Segmentation Overview
AMA Research has segmented the market of Global Light Beer market by Type (Limit Fermentation and Dealcoholization Method) and Region.
On the basis of geography, the market of Light Beer has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Category, the sub-segment i.e. Popular-Priced will boost the Light Beer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channels, the sub-segment i.e. Online Sales Channels will boost the Light Beer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. Glass will boost the Light Beer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Number of Female Drinkers in Developed Regions, Technological Advancements in Brewing Manufacturing and Development in Packaging Technique
Market Growth Drivers:
Increasing Consumption of Drink with Low Alcohol and Rise in Popularity Among the Younger Populations
Challenges:
Stringent Government Regulations and The Rise in Occurance of Individual Brewery Installations
Restraints:
High Prices Associated with the Light Beer
Opportunities:
Increase in Urbanization Across the Globe
Market Leaders and their expansionary development strategies
In November 2023, UFC announced a new multiyear marketing partnership. Effective January 1, 2024, the brewer will become the exclusive “Official Beer Partner of UFC.” With this sponsorship, in the U.S., Bud Light will bring easy enjoyment to 21+ fans with 360-degree programming, including custom social and digital content, broadcast integration, on-site presence, and more.
In May 2023, Modelo launched its latest product innovation Modelo Oro. Filling a void in the high-end light beer category, Modelo Oro is a time-crafted cerveza that seals in the golden flavor of Modelo to deliver an exceptionally smooth, elevated light beer with a crisp, clean finish that is worthy of the name “gold.”
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Light Beer Manufacturers, Suppliers and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.