Industry Background:
From the last few years there is a slight decline in sales, but not in all domains and few domains at a higher rate. Premium lager is growing at higher rate with the changing consumer preference across the globe. Few latest survey reports that around 56 percent of drinkers have belonged to the 18-34 age group are likely to have larger brands. Basically lager is a refreshing type of drink.This growth is primarily driven by Increasing Demand for Premium Beer and Rising Living Standard in Developed Countries.
Globally, a noticeable market trend is evident Increasing Awareness Regarding Health Benefits Associated With the Product
. Major Vendors, such as AB InBev (Belgium), Heineken (Netherlands), SAB Miller (Belgium), Carlsberg (Denmark), Asahi Group (Japan), Beck's Brewery (Germany), Birra Menabrea (Italy), Bitburger Braugruppe (Germany), Budweiser Budvar Brewery (Czechia) and Cesu Alus (Latvia) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
In Mar 2019, Fort Collins and Charleston announced the partnership to handle all brewing and logistics for ICL, and the premium alternative to mass-market beers. Additionally, in Apr 2019, Wayne Gretzky Estates revealed the launch of No. 99 Rye Lager, it is available across Ontario. Through this, the company is expanding the craft beer market.
Market Drivers
- Increasing Demand for Premium Beer
- Rising Living Standard in Developed Countries
Market Trend
- Increasing Awareness Regarding Health Benefits Associated With the Product
- Technology Development in Packaging of the Lager
- Rising Number of New Flavours
Restraints
- High Cost Associated With Lager
Opportunities
Increasing Number of Restaurants, Bars, and Hotel across the Globe and Asia-Pacific Is Estimated As the Fastest Growing Region across the Globe Lager Market Because Of Rapid Industrialization and Development
Challenges
Increasing Number of Stringent Government Regulations
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Lager Study Sheds Light on
The Lager Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Lager industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Lager industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.