About Ghee
Ghee is a hard fat obtained by heating milk made butter. It is also known as Clarified Butter in many regions. It is typically prepared from simmering butter. After heating, it is been filtered, poured and processed to form ghee which can later be added with flavors and other add-ins to nullify changing consumer preferences. It is mainly used in Indian Cooking which is basically manufactured. It is mainly produced in milk-producing Asian countries such as India, Pakistan and many others. The demand for ghee will increase over the forecasted period since it is one of the high sources of Vitamin A, E and K.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 9.1% |
Lack of global players minimizes the global competition among the key players. Also, Number of players are concentrated to Asia Pacific Market, which will favor new entrants to enter in the market. Analyst at AMA Research estimates that Indian Vendors will contribute the maximum growth to Global Ghee market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Britannia Industries (India), Milkfood Ltd. (India), Karnataka Milk Federation (KMF) (India), Nestle S.A. (Switzerland), Verka (India), Sterling Agro Industries Ltd. (India), VRINDAVAN PUNE A2 MILK PVT LTD (India), Anand Milk Union Limited (India), Udhaya Krishna Ghee Factory (India), RKG Ghee (India), Param Dairy Limited (India) and Govind Milk & Milk Products Pvt Ltd. (India) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Shree Radhe Dairy Farm & Foods Pvt. Ltd. (India), M.L.P Balakrishna Ghee (India), Gopaljee Ananda (India), Anika Therapeutics Inc. (United States), Saras (India), Bhole Baba (India) and Ruchi Global Limited (India).
Segmentation Overview
AMA Research has segmented the market of Global Ghee market by Type (Granulated Ghee and Liquid Ghee), Application (Medicine, Food and Other) and Region.
On the basis of Type, Food Type are dominating the market in the year 2023 where as Medical Grade stood as second largest market share.
On the basis of application, Food segment is dominating the market in the year 2023 where as Medicine segment stood as second largest market .On the basis of geography, the market of Ghee has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Asia Pacific region held largest market share in the year 2023. If we see Market by Distribution Channel, the sub-segment i.e. Supermarkets and Hypermarkets will boost the Ghee market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. Tins will boost the Ghee market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Source, the sub-segment i.e. Cow Ghee will boost the Ghee market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Medical Grade Ghee with Minimized Cholesterol and Introduction to Flavored Ghee
Market Growth Drivers:
Possess numerous of Health Benefits, High Source of Vitamin A, E, and K, Inclusion of Ghee in the Food Industry and Adoption in Bakery Industry
Challenges:
Over consumption will lead Cardiovascular Diseases
Restraints:
Taste and Texture Depends on the Quality of Butter and Milk
Opportunities:
High Penentration in North American and European Market and Growing Population and Disposable incomes
Market Leaders and their expansionary development strategies
In August 2021, Emami Limited acquired a majority stake in Mesta Hospitality Pvt. Ltd., which owns the "Nandini" brand of ghee. This move was seen as a way for Emami to expand its presence in the ghee market.
In October 2021, Patanjali Ayurved launched a new range of ghee products, including "Cow Ghee" and "A2 Cow Ghee". These products were positioned as being made from high-quality milk and being free of artificial additives.
Key Target Audience
Ghee Manufacturers, Ghee Traders and Distributors, Import Export Agencies, Government and Private Research Organisations, Agricultural Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.