About Protein Drinks
Protein Drinks provide appropriate quantity of nutrients such as vitamins, protein, mineral which helps to retain energy balance and good health by improving digestion, metabolisms, absorption, transportation, storage and discharge from human body. and Owing to escalating product lines, strong online sale, growing number of mass suppliers emerging economies are projected to dominate the world protein drink market. In addition rising awareness for Health and Wellness, and awareness about association of health and nutrition would help protein drinks market to grow in the long-standing.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 7.7% |
The market is seeing moderate market players, by seeing huge growth in this market the key leading vendors are highly focusing on production technologies, efficiency enhancement, and product life. This market has various growth opportunities that leading players capture via tracking the ongoing process enhancement and huge investment in market growth strategies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Protein Drinks market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
GNC (United States), NOW Health Group, Inc. (United States), NBTY (United States), Quest Nutrition (United States) and IOVATE (Canada) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Glanbia Plc (Ireland).
Segmentation Overview
AMA Research has segmented the market of Global Protein Drinks market by Type (Drinks, Shakes and Others), Application (Sports Nutrition, Functional Food and Others) and Region.
On the basis of geography, the market of Protein Drinks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel , the sub-segment i.e. Supermarkets will boost the Protein Drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End user , the sub-segment i.e. Adults will boost the Protein Drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Source, the sub-segment i.e. Whey will boost the Protein Drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging , the sub-segment i.e. Cans will boost the Protein Drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Adoption of Healthy Living Globally
Market Growth Drivers:
Increasing Demand of Organic Protein Drinks and Rising Demand of Ready to Drink Protein Drinks
Challenges:
Side Effect of Synthetic Proteins Drinks on Health
Restraints:
High Competition among Major Players
Opportunities:
Development in Nutritional science and Increasing Demand for Protein Supplement
Market Leaders and their expansionary development strategies
On February 3, 2022, Nestlé acquired a majority stake in Orgain, a maker of protein powders, shakes, and bars.
On November 1, 2022, Arla Foods Ingredients introduced the Refreshing Fermented Protein drink, targeting the healthy beverage space with a focus on clear, high-protein fermented beverages.
Key Target Audience
Supermarket, Online Stores, Direct to Customer, Government Bodies, Business Research and consulting Firms and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.