About Vegetable Powder
With the rising shift in preferences of health-conscious customers, manufacturers in the food industry are focusing on utilizing health benefiting food products which is driving the Global Vegetable powder market. Food manufacturers are converting raw fruits and vegetables into the powdered form with added protein to offer consumer health benefits. In order to develop innovative food products with different flavors, food industries and food retail outlets are using fruits and vegetable powder as an important ingredient. Vegetable powder is considered to be an excellent way of providing off seasonal vegetables flavor in food items. A vegetable powder is rapidly growing due to rising concern of consumers about their health and demand for veggie powder with added protein, fiber and other nutrients.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The market is concentrated with few market players among the Global Vegetable Powder market, wherein players are applying various techniques for creating an entry to the developing Vegetable Powder market. The count of recognized firms is elevating and therefore it is necessary for each market company to urge an ardent edge on others. Manufacturers of this market are also working to ensure that taste is not sacrificed while meeting maximum nutrient expectations. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Vegetable Powder market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
CFF GmbH and Co. KG (Germany), Xi’an DN Biology Co., Ltd (China), Pestell Minerals and Ingredients Inc.(Canada), Mayer Brothers (United States), Marshall Ingredients (United States), Herbafood Ingredients GmbH (Germany), Green Routz (India), Aum Agri Freeze Foods (India), The Green Labs LLC (United States), Batory Foods (United States) and South Am Freeze Dry S.A (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Saipro Biotech Pvt.Ltd.(India), FarmVilla (India), Nutradry (Australia) and Morriko Pure Foods Pvt Ltd (India).
Segmentation Overview
AMA Research has segmented the market of Global Vegetable Powder market by Type (Conventional and Organic), Application (Food and Feed) and Region.
On the basis of application, Food segment is dominating the market in the year 2023On the basis of geography, the market of Vegetable Powder has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End user, the sub-segment i.e. Food and Beverage will boost the Vegetable Powder market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Source, the sub-segment i.e. Garlic will boost the Vegetable Powder market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution channel, the sub-segment i.e. Direct will boost the Vegetable Powder market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Fusion of vegetable powders like NutriFusion and whole food movement (A Global Initiative focused on encouraging people to stop eating fast food and consume whole and locally sourced food) and Growing vegan population leading to demand of Vegetable powder.
Market Growth Drivers:
Increasing demand for super vegetable powder in food and Beverages, Growing demand for natural fruit and vegetables derived products, Food source for astronauts as they consume liquid food and Changing the lifestyle of consumers leading to the increased preference of ready-to-eat food.
Challenges:
Climatic conditions and natural disasters is posing a challenge for the Vegetable powder market.
Restraints:
Volatile Cost factor associated with vegetable powder market may hamper the growth rate.
Opportunities:
Rapid growth in the food and beverage industry owing to the demand for the powder form of food products and Vegetable powder as an alternative in bad weather conditions where the production of vegetables is scanty to fulfill the demands of the customer.
Market Leaders and their expansionary development strategies
In July 2020, ENOF Launches New Organic Vegetable Powder, ENOF is a new product produced in the United States containing organic vegetable nutrition that is sprinkled onto, or mixed into, other food or drinks. Made using an innovative technology that traps the phytonutrients in organic spinach, broccoli, carrots, tomatoes, beets and shiitake mushrooms while they undergo a freeze-drying process, ENOF is packed with great, whole-food based nutrition.
In FEBRUARY 2024, Food innovator Nutri V has launched a new range of Australian grown, 100 per cent pure vegetable powders. The powder range was a great option for people looking to help achieve the recommended five serves of vegetables each day as well as address the pressing issue of perfectly good food going to waste
Key Target Audience
Vegetable Powder Manufacturers, Vegetable Powder Distributors/Traders/Wholesalers, Subcomponent Manufacturers, Industry Association and Downstream Vendors
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.