Kombucha Market Scope
Kombucha is type of sweetened black or green tea that is a fermented and slightly alcoholic. The name kombucha tea distinguishes kombucha culture of bacteria and yeast. It is derived from raw materials such as tea leaves, Symbiotic Colony of Bacteria and Yeast (SCOBY), sugar, and flavors. It is basically functional beverage with lots of health benefits. Kombucha helps in curing diseases related to liver, cancer, and improves digestion. Hence, many health institutes are focusing on the use of kombucha. Key players are spending heavily on R&D projects to develop healthy kombucha products. Growing incidences of chronic diseases such as cancer, diabetes, high blood pressure, & osteoporosis are driving the growth of the kombucha market. The demand for kombucha is high particularly in the United States and Europe. Increasing consumer preferences for healthy beverages and marketing campaigns for awareness regarding health benefit will fuel the market growth.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Billion) |
Key Companies Profiled | GT Kombucha (United States), KeVita (United States), The Humm Kombucha (United States), Live Soda (United States), Red Bull (Australia), Kombucha Wonder Drink (United States), Townshend's Tea (United States), Celestial Seasonings (United States) and Kosmic Kombucha (United States) |
CAGR | 17.77% |
"According to AMA, the Global Kombucha market is expected to see growth rate of 17.77% and may see market size of USD5.13 Billion by 2030."Key players are adopting numerous strategy to gain market attention and to increase their market share, this strategy can be listed as increasing product portfolio, making partnership to adopt certain technologies and acquiring small players to finish competition in the future. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Kombucha market throughout the predicted period.
GT Kombucha (United States), KeVita (United States), The Humm Kombucha (United States), Live Soda (United States), Red Bull (Australia), Kombucha Wonder Drink (United States), Townshend's Tea (United States), Celestial Seasonings (United States) and Kosmic Kombucha (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are HIGH COUNTRY (United States), NessAlla Kombucha (United States), Reed's (United States) and Buchi Kombucha (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Kombucha market by Type , by Application (Healthcare Industry, Beverages Industry and Others) and Region with country level break-up.
On the basis of geography, the market of Kombucha has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2023.
OMBucha®, a UK drinks manufacturer, has announced the launch of their authentic, micro-brewed kombucha drink. This naturally fermented bubbly tea offers a non-alcoholic, halal, gluten-free, alternative to those with a more health-conscious audience of millennials looking for new options
The Food and Drug Administration (FDA) and Alcohol Tobacco Tax and Trade Bureau are the governing bodies that formulate certain regulations for the production and distribution of kombucha beverage.
Influencing Trend:
kombucha tasting competition, Usage of functional food ingredients only, Availability of different flavors such as ginger, mango, coconut, lemon, grape, spices, berries, and tangerine and Mergers and acquisition and strategic partnerships
Market Growth Drivers:
Healthier alternative to aerated drinks and beverages, low cost of production, Increasing consumption of probiotics and buzz of weight management foods
Restraints:
Issues related to alcoholic contain of product
Opportunities:
Recent innovation in energy and health drinks segments, Increasing consumer preferences for healthy beverages and applicability in breakfast meals, ice cream toppings, and candies
Key Target Audience
Manufacturer, Raw material supplier, Distributors/traders/dealers, Channel partners, Industry Association, Governments and investment communities and Research organizations and associations