What is Pet Vitamins and Supplements Market?
Pet Vitamin and supplement refers to processed food made of plant and animal raw materials with concentrated sources of nutrients to make amends for vitamin, protein, or mineral deficiencies. It provides essential nutrients, that facilitate to boost the health of pets, including dogs, cats, fresh fishes, reptiles, horses, and birds. A rise in the adoption of dogs for petting and an increase in issues regarding animal welfare are expected to augment the expansion of the dog supplement market size throughout the forecast amount. Moreover, additionally, an increase in consumer awareness relating to pet supplements and therefore the rise in adoption of organic pet food boosts the expansion of the market.
The market study is being classified by Type (Dog, Cat and Others), by Application (Supermarket, Specialist Retailers, Internet Sales and Others) and major geographies with country level break-up.
Ark Natural Company (United States), Bayer AG (Germany), Food Science Corporation (United States), Kemin Industries (United States), Nestle S.A (Switzerland), RawPaw (United States), Birdnip (United States), Novotech Nutraceuticals, Inc. (United States), Now Health Group, Inc. (United States), Nutramax Laboratories, Inc (United States), Virbac (France), Vetericyn (United States) and Zoetis, Inc. (United States) are some of the key players profiled in the study.
The pet vitamin and supplement market are in rising due to the rise in pet adoption in the urban regions. Consumers prefer to buy pet vitamins and supplements from pet stores and pet care clinics, as these stores provide proper guidance and suggestions along with tips to care for pets. In addition, an increase in urbanization and expansion of metro cities are likely to promote the growth of the retail sector, which, in turn, favors the flawless distribution of dog supplements. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Pet Vitamins and Supplements market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Pet Vitamins and Supplements market by Type, Application and Region.
On the basis of geography, the market of Pet Vitamins and Supplements has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increase in Pet Adoption
- Increase in Awareness About Dog Health
Market Trend
- Growing Trend of Raw Food Feeding and Natural Supplements for Pets
Restraints
- Expensive Price of The Products
- Unavailability of Products
Opportunities
- Including Product and Service Innovation
- Rapid Sale from The E-Commerce Platform
Challenges
- Presence of Substitute Supplements
Market Leaders and some development strategies
In 2019, Dane Creek Capital Corp. acquired RawPaw Supplements for dogs and cats supplements.
In 2019, Vetericyn launched a life-stage pet supplement, called All-In. It contains essential nutrients a dog needs at its particular stage of life, whether a puppy, adult, or senior, in order to improve digestive, bone, mental, and immune health. and In 2018, Birdnip launched a Nootropic supplement for dogs to increase memory, mental clarity and strengthen cognitive health.
Key Target Audience
Manufacturers of Pet Vitamins and Supplement, Suppliers and distributors of Pet Vitamins and Supplement, Governmental and Regulatory bodies and End-Users