About Arak
Arak refers to a distilled alcoholic drink primarily consumed in the middle east. The drink is popular for its potency and the transparent milky-white color it transforms when water is added. It is commonly consumed in social environments and celebrations. Since arak has high alcohol content, it is almost always diluted with water and ice. Grapes and aniseed, which are the seeds of the anise plant, are the two primary ingredients in arak. With the increasing drink of drinking alcoholic products in the world with the trend of consuming new and innovative products; the demand for arak is increasing.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Most of the companies in this market are middle eastern companies that also serve in large parts of the world. Expanding in the west could be a good strategy in this market. Marketing is necessary to create awareness about this drink. Strict regulations are necessary to ensure the safety of consumers in this market. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Arak market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
El Massaya (Syria), Ksarak (Lebanon), Zumot Wines (Jordan), Lebanese Arak Corporation (Lebanon), Kawar Arak (Israel), Eagle Distilleries Co (Jordan), Haddad Distilleries (Jordan), Lebanese Fine Wines Ltd. (Lebanon), Domaine des Tourelles (Lebanon) and Chateau Ksara (Lebanon) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Arak market by Type (Grapes, Aniseeds, Dates, Sugar, Plums, Figs and Others) and Region.
On the basis of geography, the market of Arak has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sales Channel, the sub-segment i.e. Supermarket will boost the Arak market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The trend of Consuming Arak in Cocktails
Market Growth Drivers:
Growing Consumption of Alcoholic Drinks and Increasing Tourism in Middle Eastern or Other Asian Countries
Challenges:
Arak Can Cause Several Side Effects Due to Methanol Poisoning and Negative Perception of Arak Due to Its High Content of Alcohol
Restraints:
Unregulated Arak Production in Some Countries Has Caused Deaths
Opportunities:
High Migration of Middle Eastern People to The West Is Creating Awareness About the Arak and Growing Number of Brands Offering Arak in Their Portfolio Will Increase Its Demand
Market Leaders and their expansionary development strategies
In October 2021, AnyMind Group, an end-to-end commerce enablement platform for brands, influencers and publisher partnership with UUUM, a Japan-based multi-channel network and a leader in creator management and content marketing, launched the product line of ARAKA. The latest product line comes in the form of two types of craft beer that were created exclusively for outdoor use, called ARAKA OUTDOOR BEER.
In August 2022, Bali Governor Wayan Koster encouraged the island's hotels and restaurants to feature the alcoholic beverage more prominently to promote Bali's indigenous liquor, arak.
According to the Federal Uniform Drinking Age Act of 1984, the minimum legal drinking age is 21 and every State has to abides by that standard. According to this Act, the Federal government can withhold ten percent of Federal funding for highways from States that do not prohibit people under age 21 from buying or publicly possessing any alcoholic beverage.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Arak Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations, End-Use Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.