About Indian Tonic Water
The tonic water is a quinine dissolved carbonated soft drink. It is originally used as a prophylactic against malaria. Although it is sweetened, tonic water usually has a significantly lower quinine content as it is consumed for its distinctive bitter flavor. Further, it is often used in mixed drinks, particularly in gin and tonic. Tonic water when added with lemon or lime flavor is known as bitter lemon or bitter lime, respectively.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Indian Tonic Water market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Fever Tree (United Kingdom), Dr Pepper Snapple (United States), Whole Foods (United States), Sodastream (Israel), Watson Group (China), Fentimans (United Kingdom), Nestlé (Switzerland), Seagram's (Canada), White Rock (Canada) and Hansen's (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are East Imperial (Singapore), Thomas Henry (Germany), Shasta Tonic Water (United States), Bradleys Tonic (United States) and Q Drinks (United States).
Segmentation Overview
AMA Research has segmented the market of Global Indian Tonic Water market by Type (Flavored and Non-flavored), Application (Alcoholic Drinks and Direct Consumption) and Region.
On the basis of geography, the market of Indian Tonic Water has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Content, the sub-segment i.e. Regular will boost the Indian Tonic Water market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution channel, the sub-segment i.e. Supermarket will boost the Indian Tonic Water market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Availability of Different Variants of Tonic Water
Market Growth Drivers:
Growing Disposable Income of The People and Usage of Tonic Water as a Mixture in Alcohol
Challenges:
Lack of Awareness about the Tonic Water
Opportunities:
Rapid Increase of Popularity of Tonic Water in Social Media and Increasing Popularity Due to Lesser Sugar Content
Market Leaders and their expansionary development strategies
In September 2023, Britvic Mixers launched its Indian Tonic Water in a multipack can format for the first time in retail to help retailers capitalise on the growth of at-home occasions. The 330ml cans hit shelves from the 18th of September and are available in both classic and zero-sugar variants across the grocery channel.
In February 2022, Leocorno Enterprises has introduced the Peer luxury tonic water brand. The company was founded by Anant Jangwal in 2016 and offers consumer brands in India, the UAE, and the UK. Peer’s current range comprises the regular Indian Tonic, Mint Tonic, Bitter Lemon Tonic, and a zero-calorie and zero sugar tonic variant. It is launching four additional flavours in the coming months and plans to venture into other beverage segments that offer healthy options.
Key Target Audience
Manufacturers, Raw material suppliers, Government associations, Research organisations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.