About Video Monetization Platform
A video monetization platform enables video content creators to generate revenue from their videos. And you can monetize videos in various ways. It allows for analyzing data relating to video impact and conversions, which helps to predict the success of campaigns. In today’s time, online video advertisement is gaining much attention as it enables to target market-specific demographics with programmatic videos and create local brand awareness to micro-target buyers. The advertisement video-on-demand model is widely used by video content creators to attract viewers and potentially convert them into leads or customers.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Video Monetization Platform market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
YouTube (United States), Comcast (United States), Endavo Media (United States), Netflix (United States), Amazon Prime Video (United States), IBM (United States), Facebook, Inc. (United States), Imagen Ltd. (United Kingdom), Indieflix (United States) and Uscreen (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Video Monetization Platform market by Type (Advertising, Membership & Subscriptions, Transactional, Donations & Virtual Gifts and Others), Application (Individuals, Marketing & Advertising, Publishers, Media & Entertainment, Network Education and Others) and Region.
On the basis of geography, the market of Video Monetization Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Streaming Type, the sub-segment i.e. Live Streaming will boost the Video Monetization Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Emerging New Ad & Content Platforms Due to Rapid Growth of Online Video Industry
Market Growth Drivers:
Growing Preference towards OTT Platforms and Video Streaming Apps for Entertainment Purposes and Increasing Digital Video Advertising to Reach Best Targeted Audiences Across the Globe
Challenges:
High Cost of Monetizing and Requirement of Video Production Professionals
Restraints:
Low Fill Rates Due to Increasing Page Latency and Loading Times
Opportunities:
Use of E-commerce and Mobile Apps to Diversify and Increase Revenue
Market Leaders and their expansionary development strategies
In October 2021, Perion Network Ltd. acquired Vidazoo to accelerate its rapidly growing video advertising business. Vidazoo is a leading video technology company that enables both advertisers and publishers to deliver high-impact content and advertising to consumers. By combining a high-impact video suite and Vidazoo’s unique online video player Perion will offer END-to-END video solutions by eliminating existing intermediate functions and creating a direct, simpler, and transparent relationship between advertisers and publishers.
In March 2021, Facebook announced a range of new monetization options for creators, with a focus on short video clips. The new feature will enable creators to earn money from videos as short as one minute long with a minimally interruptive ad running at 30 seconds.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Video Monetization Platform Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.