What is Pilates Apps Market?
The Pilates is a physical fitness system which is developed by Joseph Pilates in the early 20th century, after whom it was named. This form of system is practiced worldwide, mostly in Western countries such as Australia, Canada, the United States and the United Kingdom. Pilates app is an app in which users can find and track Pilates classes, workouts, set their goals, and create challenges. As compared to yoga, Pilates focuses on trying to relax muscles and strengthening of the numerous muscles of the body.
Highlights from Pilates Apps Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Club Pilates (United States), Blogilates Official App (United States), Fittbe (United States), The Ultimate Pilates (United States), 5 Minutes Pilates (United States), Pilates Inc. (United States), Daily Yoga (United States) and Pocket Yoga (United States) |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Pilates Apps market throughout the forecasted period.
Club Pilates (United States), Blogilates Official App (United States), Fittbe (United States), The Ultimate Pilates (United States), 5 Minutes Pilates (United States), Pilates Inc. (United States), Daily Yoga (United States) and Pocket Yoga (United States) are some of the key players profiled in the study. Pilates Apps Market Segmentation:
Scope | Sub-Segments |
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Platform | Android,IOS |
Pilates type | Classical,Mat,Contemporary,Stott,Winsor |
Subscription | Monthly,Annually,One-time license |
Class type | Foundation,Progression,Evolution,Mastery |
On the basis of geography, the market of Pilates Apps has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Changing Lifestyle of Individuals
Market Growth Drivers:
Increasing Health and Fitness Consciousness Among Individuals and Health Benefits of Pilates Workouts
Challenges:
Lack of Awareness About the Pilates
Restraints:
Availability of Free Software
Opportunities:
Increased Disposable Income and Increasing Promotional Activities
Key Target Audience
Government associations, Research organisations, software vendors and Others
Market Leaders & Development Strategies
In October 2021, the Club Pilates franchise signed a large-scale acquisition and development agreement. Multi-unit operator David Schuck has signed a multi-unit, multi-location agreement with Club Pilates, the largest brand within the Xponential Fitness portfolio. It's one of the biggest deals the brand has ever had with an individual franchise.
In June 2020, Club Pilates, America's largest Pilates brand, will open 21 new locations as stay-at-home orders continue to rise nationwide. While the COVID-19 pandemic has delayed some of these new studio openings, most of the new locations have been in the studio pipeline and owners have been working hard to capitalize on the growing interest in boutique fitness to become more health-conscious and toned. It covers the immune system and the psychological and emotional aspects of the pandemic.